Shopify Pricing - The Ultimate Guide

by Andrew Cox August 26, 2017

Shopify pricing

Shopify pricing is based on plans

As with most purchases you make in life, choosing to migrate your store to Shopify might come down to one deciding factor: how much you have to pay.

The answer, of course, can vary depending on which plan you choose, but before you make any commitment, Shopify has a great feature that lets you try before you buy, without so much as a credit card.

Of course, they are expecting you to be so thoroughly satisfied with your 14-day trial that you decide to stick around and purchase a monthly subscription.

Shopify pricing plans

A summary of the three packages is detailed below. Keep scrolling to review Shopify’s complete matrix of features and benefits.

Basic Shopify

  • Price: $29 a month
  • Staff accounts: 2
  • Ability to post unlimited products

Shopify

  • Price: $79 a month
  • Staff accounts: 5
  • Ability to post unlimited products

Advanced Shopify

  • Price: $299 a month
  • Staff accounts: 15
  • Ability to post unlimited products

There is no setup fee for any of the Shopify plans, and you can cancel your account at any time. Month-to-month contracts are reflected in the pricing above, but merchants can receive a 10% discount on annual plans and a 20% discount for committing to a two-year plan when the merchant pays all costs upfront.

Shopify fees

Additional Options

Shopify Plus

Shopify addresses enterprise (big business) solutions with the Shopify Plus platform. This version provides users with a multi-channel platform (16 to be exact) that is integrated on the merchant’s dashboard. This option is geared towards international businesses, as storefronts can be set up to provide content in specific languages and currencies.

Additional benefits of ShopifyPlus include:

  • Automated campaigns
  • Customized storefront checkout options
  • Ability to manage your product listing without code
  • Provided IT support, which is crucial to merchants that aren’t web designers or coders 

With the additional features, Shopify Plus will cost you more; pricing is not a one-size-fits-all approach. Plans are customizable, but you can expect to pay at least $2,000 per month. Because of the cost, additional features, and increased IT support available with this plan, it is mostly used by businesses with high enough sales volume and traffic levels to warrant a need for additional security and protection from site crashes.

Shopify Lite

If you’re just starting to dip your toes in the eCommerce storefront pool, the lite plan may be your best choice. For only $9 a month (the free trial is still included), you can start selling and interacting with your customers on Facebook. The lite version also incorporates Facebook Messenger by allowing customers to purchase products directly from a chat. The thin price tag doesn’t mean that ShopifyLite skimps on features. Merchants have the ability to create invoices and receive payment, access Shopify’s support line, and add Buy Buttons to any site to start selling products immediately.

How does Shopify’s pricing compare to other ecommerce platforms?

Naturally, you want to know that you’re paying a fair price for what you are getting. For comparison, the pricing for two companies that provide similar services is shown below.

Volusion Plan Tiering

Mini: $15 a month

  • What you get:
    • 100 products
    • 1GB of bandwidth
    • Online support
    • Secure checkout.

Plus: $35 a month

  • What you get:
    • 1,000 products
    • 3GB of bandwidth
    • Online and phone support
    • Secure checkout.

Pro: $75 a month

  • What you get:
    • 10,000 products
    • 10GB of bandwidth
    • Priority support
    • Secure checkout

Premium: $135 a month

  • What you get:
    • Unlimited products
    • 35GB of bandwidth
    • Priority support
    • Dedicated Account Manager
    • Secure checkout.

BigCommerce Plan Tiering

Standard: $29.95 a month

  • What you get:
    • Unlimited products, file storage, and bandwidth
    • Unlimited staff accounts
    • 24/7 live agent support.

Plus: $79.95 a month

  • What you get:
    • Unlimited products, file storage, and bandwidth
    • Unlimited staff accounts
    • 24/7 live agent support
    • Abandoned cart saver
    • Google customer reviews.

Pro: $249.95 a month

  • What you get:
    • Unlimited products, file storage, and bandwidth
    • Unlimited staff accounts
    • 24/7 live agent support
    • Abandoned cart saver
    • Google customer reviews
    • Faceted search
    • Dedicated SSL.

Enterprise: This option exists, but no dollar amount is specified.

The best Shopify plan for each merchant depends on how far they are into their eCommerce journey and where they want to take their store (hobby or career). Since you aren’t locked into a contract with Shopify, it may be best to start with a smaller package and then upgrade once your sales traffic and production selection increases.

Once you make the decision to migrate your store to Shopify, we are here to make the migration process seamless.

Andrew Cox
Andrew Cox

Andrew Cox is the founder of The Hope Factory. He loves helping entrepreneurs grow their e-commerce businesses online via great design, strategic marketing and conversion optimisation. In his spare time, Andrew enjoys running (slowly) with his best friend Nelson.


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