Our initial work involved designing the overall look & feel, determining the content structure and mapping out the optimum user experience. The end result was a website that reflected the brand's down to earth sensibility, its' unique product offering and James' love of storytelling.
With the REDgum brand clearly established – we approached the team in 2014 to discuss optimising their website. We then embarked on a journey to reposition the website for higher conversions. Our main objectives were to improve the user experience, incorporate new promotional and educational videos and to encourage visitors to sign up for a resources package. The redesigned website also places a greater emphasis on the benefits of working with REDgum. Since the relaunch, sales of the core product offerings have increased significantly.