Welcome to another Shopify review – in this article we compare Neto vs Shopify.
Choosing between Neto vs Shopify
There is a (reasonably) new entrant into the world of hosted eCommerce platforms, and its name is Neto.
For those of you who aren’t familiar with the brand, Neto is an Australian-based business that is backed by Telstra and is trying to directly take on Shopify as an alternate hosted eCommerce platform.
On face value, there’s a lot of appeal to choosing an Australian-based platform.
Let’s back the new Aussie on the block!
Being in business shouldn’t be about emotion, but about choosing the right providers for your business and making decisions to support your own growth, not someone else’s.
In this article, we take a close look at Neto, compare it to Shopify, and lay out the pros and cons of both platforms.
And some of the differences may surprise you!
While we are official Shopify Experts there are some things that Neto does better than Shopify, so let’s unpack it.
Currently, there are around 3,000 businesses who use Neto, while Shopify has over 500,000 users worldwide.
In terms of scale and market share, Shopify wins hands down.
This can be very reassuring for business who don’t want to have to do a major migration in the coming years, as there’s a lot to be said for experience, credibility and stability in the tech space.
Neto is $39 AUD a month for the standard monthly fee and Shopify is $29 USD, so dollar for dollar they cost much the same to run your site.
Neto has a limit of 1,000 products on this plan, so if you need a high volume of SKUs on your store, Shopify is the way to go.
Themes and Design – Neto vs Shopify
Shopify is famous for its fantastic themes and designs.
There are hundreds to choose from and they’re easy to customise so you can express your own brand and style with ease.
Pricing for Neto and Shopify paid themes are comparable, and usually around the $140–180 mark for a one-off payment to buy the theme.
But it’s really got to be said that the Neto themes, while serviceable, aren’t anywhere near as attractive as the Shopify ones.
In fact, they’re already quite outdated.
We’re handing Shopify the design win by an absolute mile.
Both providers have a focus on mobile responsive designs which is critical in today’s online trading environment.
We do think Shopify’s are aesthetically better and deliver a better user experience.
Payment Gateway Options – Neto vs Shopify
Shopify offers over 70 payment gateways, including the big ones like Stripe.
Neto appears to offer around ten, and while we’re sure gateways will continue to be added to their mix, for now, Shopify wins this one.
Neto is, as expected, all over Australian shipping.
Neto partnered with AusPost early on, and plugs in seamlessly with eParcel as well as other popular Aussie shipping companies.
Neto’s shipping features are excellent and allow you to streamline order fulfilment and dispatch process by automating your shipping, quoting, labelling, and manifesting with their multi-carrier shipping system.
Neto is doing a fantastic job on the shipping front, but it’s also got to be said that Shopify has a comprehensive international pack that also supports Australian shipping.
You may need to invest in a few apps to get the same level of complexity or functionality as Neto, but if your shipping requirements are basic, you simply don’t need the whole Neto ‘box and dice’, and Shopify out of the box will nail the brief.
Support – Neto vs Shopify
Shopify offers solid 24/7 support which, in our experience, is excellent.
Neto has a local support team who operate out of Brisbane, but despite being local, we’ve found Neto support to be slow.
The team at Neto may have fixed this, but we’ve experienced issues with Neto and MailChimp integrations, and the ability to market to your clients is critical to your bottom line.
We’ve got to hand this round to Shopify.
Online Store Functionality – Neto vs Shopify
The front end, which is what the customer experiences as they shop, is comparable between Shopify and Neto.
They both perform well and showcase product features and photos effectively.
The back end, however, is a different story.
Shopify is incredibly easy to use, no matter what your skill set.
From uploading new products to processing orders, it’s fantastic.
We can’t say the same for Neto, which has a pretty messy back end and is really hard to navigate and use, especially for new users.
This is another stand-out win for Shopify.
Order Editing – Neto vs Shopify
Here is one area where Neto stands out, especially for potentially complex (and large) wholesale orders.
Up until the point of shipping, customers who order via a Neto site can log in and amend their order.
Shopify doesn’t offer this as a native option, but it can be done via app integration.
We’ve got to give this one to Neto.
Shopify is great for developers who want to get in there and implement their own CSS and HTML code, and the Liquid programming language is a breeze for developers to work with.
Shopify theme designs are so solid that this isn’t really necessary unless you’ve got some specific concepts in mind.
Neto is a lot trickier and the bottom line is you’ll need to hire a developer to customise your site.
This counts when the theme designs aren’t great to start with and you could end up with a very sizeable ‘start-up’ build bill with Neto.
Apps – Neto vs Shopify
Apps are handy pre-built chunks of code that give you extra features and functionality without needing to build them from scratch.
Shopify is, again, a winner with a massive app marketplace and thousands of options to really customise your site and functionality with a few clicks.
Neto calls them modules and has around 80 in their module shop right now.
We’ve stepped through the Neto module installation process and it’s more complex to get them successfully installed and working.
If you want to keep things simple and have lots of choices, Shopify has this marketplace nailed.
Bricks & Mortar Integration
Shopify has a great Retail Plan and offers POS hardware to get you trading in stores, markets and events.
Neto has a solid offer here as well, so both platforms will have you covered with the minimum of fuss.
Looking at the big picture, Neto is a solid platform for wholesalers who need a more complex set of wholesale pricing, shipping tiers and the ability to edit orders after they’re placed.
Shopify can do the same with more App integration and development work, but Neto does it ‘out of the box’.
For theme design, site speed, scale, ease of use (especially for people who need to hit the ground running), ease of customisation, service and support and overall functionality, we’ve got to give it to Shopify overall, and by quite a large margin.
There’s a comfort in working with a very well-established, world-leading platform when it comes to your business because no matter how much we might like the idea of supporting an Aussie up-and-comer, Shopify is the safest and better bet.
When you’re ready to either migrate your Neto site to Shopify or start from scratch on Shopify, we’d love to help.
- How to ensure a hassle-free migration
- Need a Shopify Developer? Here’s how to find one FAST!
- Shopify Free Trial… Your New Best Friend?
Also published on Medium.