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Team HOPEHi, I’m Andrew Cox, the CCM (chief coffee maker) @ The Hope Factory. That's me on the far right before I was annihilated at 10 pin bowling by Matt, Bhumika and Raksha.

You’ve come to the right place if you’re looking to design, develop or grow an e-commerce business.

Whatever product or service you sell - we can help you to sell more.

Unlike some other digital agencies, we’re not in the 'produce and piss-off' business. We’re here for the entire journey.

We know from experience (8 years and 250+ sites) that ‘Build it and they will come’ doesn’t work'.

Building a successful brand takes skillhard graft and collaboration.

So, we’re not interested in working in isolation as you watch from afar. Why? Because building a business is easiest, most successful and funnest (think that’s a word) when it’s a team sport.

And we’re a team, that will do whatever it takes, to help you get you where you want to go.

We’re here to help you build a business that you’ll be proud of because 1) it reflects your brand and vision, and 2) it sells products. (Or whatever conversion looks like for you.)

And that’s why we partner with Shopify because from the beginning they’ve focussed wholeheartedly on building a platform that helps business owners like you and I grow successful businesses. 

Yes, other platforms like WooCoommerce, BigCommerce, Magento and Wix can deliver you an e-commerce website but from our experience, they struggle to keep you focused on what really matters - moving the needle in the right direction.

This is where Shopify excels… it’s not just a platform - it’s an e-commerce Swiss army knife.

So, if you're looking for a fast, cheap and impersonal kind of experience then we’re probably not for you.

If you’re in this to build something incredible that you’ll be proud of – the kind of business you know you’ve got in you – then read on.

We can help you validate your idea, define your brand, design your graphics, build your store, write what your visitors want to hear and get you well past any feelings of tech-overwhelm (aka drinking from a fire hose).

Drinking from a fire hose

Ready to get started? Awesome, let's get going.

Get to know us

One thing we've learnt after 8 years in business is that you can't please everyone – and you shouldn’t try.
With that in mind, we know that we're not going to be the best fit for every project.
That's why we created - How to find the perfect Shopify Expert for your project
Oh, and if you'd like to get to know us a bit better, here's some of our most popular content:
  1. My article on growth hacking on Firebrand's blog
  2. How to guarantee a smooth and hassle-free migration
  3. Our most popular YouTube video
BTW, we’ve been super privileged to work with some fantastic brands and their owners, including Patagonia, Pop Smile, My Christmas and many many more (200+ stores and 88 verified reviews on Shopify). 

We’ve also been invited to consult with a number of organisations including Business Victoria, Service NSW and Strategic Project Partners.

The bottom line: we give a damn about the people (and businesses) we work with. We also try to give away a ton of high-quality content, and we’re looking to give away a whole lot more… stopping by our blog. cheers, Andrew



Case Study 1. Service NSW

In 2013 we partnered with SPP on a highly complex digital and service transformation for the NSW government.

We are proud to have contributed to a measurable increase in customer satisfaction from 68% to 96% within a three month period of launch.

Customer Satisfaction (Pre-launch)


Customer Satisfaction (Post-launch)


We were engaged to help deliver the digital platform. Key tasks included:

  • Optimising content and design for a best-of-breed user experience
  • Managing a diverse team of internal and external people
  • Implementing community insights as part of the design phase

The engagement drew on particular skills including:

  • Identifying and implementing optimal design, function, usability and content
  • Website optimisation and security
  • Integrating customer feedback into the design process

Case Study 2. My Christmas

In 2015 Nicole Keleher from My Christmas contacted us to redesign her e-commerce store and blog.

We are so glad that the move to Shopify and our re-design has led to an increase in online sales of 58% compared to the previous year.

Increase in Sales


Case Study 3. REDgum Communications

Our initial work involved designing the overall look & feel, determining the content structure and mapping out the optimum user experience. The end result was a website that reflected the brand's down to earth sensibility, its' unique product offering and James' love of storytelling.

With the REDgum brand clearly established – we approached the team in 2014 to discuss optimising their website. We then embarked on a journey to reposition the website for higher conversions. Our main objectives were to improve the user experience, incorporate new promotional and educational videos and to encourage visitors to sign up for a resources package. The redesigned website also places a greater emphasis the benefits of working with REDgum. Since the relaunch, sales of the core product offerings have increased significantly.