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A rustic Birkenstock storefront with a hanging sign, a bench and a vine plant

Admin officer by day, business builder by night

Phil started Birkenstock Hahndorf as a side business in 2003 while working his day job as an Administration Officer in Adelaide. It was something he always wanted – run a family business and use his entrepreneurial skills towards a business he was passionate about.

He set up the Birkenstock Hahndorf retail store in the beautiful tourist town of Hahndorf in South Australia. Specialising in supportive footwear, the store is home to the widest range of European brands that make everyday life more comfortable.

The main concern for Phil was the business’ reliance on tourists in Hahndorf. In order to grow, he knew it was necessary to gain a wider reach. Soon Phil decided to build his first Shopify website with the best of his technical abilities and worked hard to create a unique online shopping experience.

An old photo of young Phil kneeling beside a dog

“I reached the end of my technical abilities - I knew I wanted to take the website to the next level, but I just didn’t know how.”

The road to a complete Shopify re-design

After a year of fairly uninspiring results online, he realised it was time to seek some professional advice to take the store to the next level. 

After providing a complete evaluation of his Shopify store’s performance, along with suggestions for improvements, Phil realised that certain customisations were essential for the business’ growth.

He then reached out with a brief for a complete Shopify re-design with emphasis on seamless user experience. It was an opportunity for him to increase customer trust and keep them coming back.

Birkenstock Hahndorf Shopify DIY

Working together towards our goal

Working with Phil, we identified the perfect Shopify theme to bring his brand vision to life. We re-designed Birkenstock Hahndorf to look great across all devices while maintaining a consistent brand message.

Drawing on our experience, we simplified the menu making it easier for customers to navigate and find what they are looking for with fewer clicks.

Working closely with the SEO experts at Fresh Digital, we ensured that design changes and page structures were optimised for search to get the best results after launch.

“I wanted more functionality and better usability for my customers.”

Improving the user experience

The site wouldn’t be complete without some must-have features that are intuitive for customers. We added predictive search which suggests results as you type to enable users to find products more quickly.

For products that go out of stock, we included a back in stock alert to encourage customers to return to their purchase. Calls to action were made more prominent across the site to move users to the next step.

To build customer confidence when making purchase decisions, product pages were optimised to include size guides, available payment gateways, and a countdown timer to show the cutoff time for same-day dispatch.

Improvements of Back in stock and Predictive search features on Birkenstock Hahndorf webpage with a picture of a happy mom and daughter

Just one month after launch...

The online store performance saw a drastic increase and Phil was thrilled with the results.

Customer orders on the site increased by 181% and total revenue was up by 140%.

The organic traffic to the site increased by 58% after launch with a 78% hike in conversions.

A redesigned Birkenstock in the hills webpage showing different types of birkenstocks

181%

Online Orders

140%

Revenue

58%

Visitors

78%

Conversions

“I engaged The Hope Factory to upgrade our web store and increase our web presence. The work done was of an excellent standard and I couldn't be happier with the results. I would highly recommend using The Hope Factory for any online work required. We will definitely be using them again in the near future for Birkenstock Hahndorf.”

Phil - Birkenstock Hahndorf

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