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A gray dog sitting in a Henley and Co dog bed

Online sales increased fivefold for Henley & Co

Kate turned her love for pooches into a profession

Kate Brown founded Henley & Co in 2017 with a mission to provide lucky pooches and their owners with a heavenly collection of dog beds and accessories. A Melbourne mum of three and fierce animal lover, Kate’s passion lies in rescuing and protecting dogs and animals from cruelty.

Henley & Co is heavily involved in charity and has partnered with the RSPCA, as well as become an official Corporate Supporter of RSPCA Victoria. A few months into her new venture, Kate launched the Henley & Co website on Shopify, and things didn’t go as smoothly as she initially thought.

A smiling Kate Brown, founder of Henley and Co, holding a brown puppy

“I’m just completely computer illiterate. I had this sort of vision with Shopify, that everything would be fairly easy to set up. But despite all that, we just ran into a lot of problems.”

Unexpected challenges made it difficult to kick-off

Although Shopify stores are fairly easy to set-up, giving business owners hundreds of themes and applications to choose from, customisation isn’t always straightforward. And even though the Henley & Co Shopify website was functional and ready to make sales, there were certain functionalities that Kate needed but wasn’t comfortable tackling herself.

Online sales took a hit as people were frustrated for not finding what they wanted. Kate researched several local businesses that could help her make her Shopify website more user-friendly and help drive sales before deciding on working with us.

A sitting brown dog looking at a stack of Henley and Co food bowls

“I chose The Hope Factory based on the large amount of positive reviews. Their vision and their previous work were exactly what we were after. I was pretty confident we were going to have a good working relationship.”

Working towards a pet-lovers’ Shopify store

At The Hope Factory, we strive to help owners build businesses that they’re proud of, and that reflects their brand and their vision. So, the first thing we did was ask Kate about her goals and vision for the new ecommerce website.

After making suggestions aligned with Kate’s goals, our team built a well-designed, functional Shopify store that looked great on all devices. We included several components to make it easier for customers to find their favourite dog beds and accessories, and also added a feature to personalise orders.

Examples of redesigned customised products feature and mobile-first design for Henley and co

“I wanted a completely new fresh look for the website that would complement our business. And to make it a lot more user-friendly, and it was done very efficiently and exactly as I wanted it.”

A boost in online sales unleashed possibilities

Sales for Henley & Co increased fivefold since the launch of the new ecommerce website. Kate was extremely pleased with the site being a lot more user-friendly and appealing.

Besides increasing Henley & Co’s sales, part of the solution we devised for Kate was training her on how to manage certain elements of her new Shopify store on her own, so that she is more in control of her business.

Henley and Co product categories with pictures of cute dogs

“I think The Hope Factory has done a fabulous job of helping us reach our customer target. They’ve really, really nailed it. They would actually send tutorial videos and train me, so for someone like me, who is completely computer illiterate, I learned a fair bit. I’ve been able to make a few changes to the website myself since they’ve completed the job. I’ve also learned a lot about how I can manage the website moving forward as well, which is great!”