Wittner
Following its acquisition by The Shoe Group, Wittner engaged us to migrate its ecommerce store from BigCommerce to Shopify. As one of Australia’s most established footwear brands, known for premium leather craftsmanship, considered design, and comfort-led innovation, the new ecommerce experience needed to reflect both its heritage and modern retail expectations. The goal was to create a faster, more scalable platform that aligned with group operations while elevating the customer journey.
Services
Ecommerce Strategy
CRO optimisations
Shopify Development
Systems Integrations
Tech Stack
Shopify Plus
Klaviyo
Starshipit
Cin7 Core
The Challenge
Wittner’s existing BigCommerce platform limited flexibility, performance, and operational efficiency across ecommerce and retail. With over 20 stores across Australia and New Zealand and a loyal customer base built over generations, the brand required a platform that could better support omnichannel retail, simplify internal management, and enhance product discovery. The challenge was to modernise the digital experience without losing the premium, timeless positioning that defines Wittner.
The Solution
We delivered a full migration to Shopify supported by a custom UX and design approach tailored to Wittner’s brand identity. The homepage and product pages were custom designed to highlight craftsmanship, premium materials, and step-in comfort - key elements central to Wittner’s value proposition.
We implemented Retail Express configuration with Click & Collect functionality to unify online and in-store experiences, alongside a custom mega menu and advanced collection filtering to improve navigation across seasonal ranges. Product colour swatches were surfaced directly on collection pages to streamline browsing, while loyalty and rewards integration strengthened customer retention. Supporting features such as a custom size chart ensured customers could shop confidently online, all built on a scalable Shopify foundation aligned with The Shoe Group’s wider technology ecosystem.
The Results
The migration delivered a significantly faster and more intuitive ecommerce experience while improving backend efficiency for the Wittner team.
Google PageSpeed Insights scores improved from Mobile 12 to 48 and Desktop 53 to 68, contributing to smoother browsing, reduced friction, and stronger conversion potential. Enhanced navigation, filtering, and merchandising capabilities made it easier for customers to discover styles aligned with fashion trends and seasonal collections, while integrated retail systems enabled a seamless omnichannel journey.
The new Shopify platform positions Wittner for continued growth, supporting both its long-standing reputation for quality footwear and evolving digital retail demands.