into Results

High converting websites and stores. Call 1300 558 588

More Leads. More Money.

About Us

Want to sell online? We'll build you a website or store that brings in more leads and more money. Here's how:

Website Design (that sells)

We love building sites and stores that act like an extra salesperson. Yes, they look good but they also build trust and encourage action.

Content Marketing

We'll help you connect with more customers via strategic content marketing campaigns and compelling copywriting.

Conversion Optimisation

It's a fancy term. Translated - we use a data-driven approach to increase how many visitors convert into customers.

Easy Platforms (that save time)

When it comes to growing a business - time is your most valuable asset. A simple, easy to update platform will give you more time.

"Andrew and the team have helped me to grow my business very quickly, with clarity, empathy and focus."

– James Freemantle


See the results of growth infused design.

  • charlie-boy
  • Fly-Babee
  • LHD
  • M-M
  • UWCS
  • wirb


If you've got a specific problem - you're much better off seeing a specialist than a jack-of-all-trades. We specialise in websites, apps and stores that convert. If we sound like a good fit - let's chat about your next project - call 1300 558 588 or fill out our brief BRIEF below.


Shopify is the perfect solution for your online shop as it is secure, highly customisable and we can build it fast. We love it and know you will too.



WordPress is the world’s most popular Content Management System (CMS). That's geek speak for the software that runs your website – helping you to update content with ease.

WordPress – why we love it


What would you REALLY like for 2015... a new career? more clients? a new job? We can help you build a great LinkedIn profile that will get you and your business noticed.

Learn More


There's are no fruit slicing ninjas around or angry birds around The Hope Factory. We specialise in utility Apps. Apps that make life easier. Apps for business. Let's build you one.

What we do.
We love

Client Stories

We love working with positive, passionate and growth focussed entrepreneurs. Our clients include osteopaths, fashion designers, start-ups, non-profits, landscapers, retailers, dentists, authors and filmmakers. Learn more about who we work with and what we've achieved.

Penelope Efthimiadis of P.E.

Penelope Efthimiadis of P.E.

Dr Peter Coombes of Urban Water Cycle Solutions

Dr Peter Coombes of Urban Water Cycle Solutions

James Freemantle of REDgum Communications 

James Freemantle of REDgum Communications 

Our Team

While we are passionate about web design, we realise that a ‘Build it and they will come’ attitude is a waste of time and money. That’s why everything that we do is centred around getting you more business via high-converting designs and optimised user experiences.


    Andrew is the founder of The Hope Factory with over a decade of implementation and management experience in the business, education and government sectors.

    He brings to clients an extensive skill-set centred around design, user experience and conversion analytics. A passionate advocate of all things digital, Andrew loves delivering a team-based end to end solution with a focus on quality, consistency and customer engagement. Most recently, Andrew has been improving online efficiencies within small to medium sized enterprises and government departments.

    A proven IT trainer and project manager with over a decade of desktop support/business analyst experience working for Fairfax.

    Matt Betts has managed web design projects for private clients and worked as an IT consultant for MMP publishing group on a variety of projects. Matt brings a high-level of communication and customer service skills when dealing with clients assisting them to identify and implement digital solutions. Outside of his time on the factory floor, Matt enjoys golf, tennis and cooking.

    Sarah has 18 years consulting experience of which 14 years has been in e-business. She has run her own online store and understands the challenges that online trading can bring.

    Sarah is passionate about helping you succeed online. Sarah has a Bachelor of Commerce Degree, a Master of Commerce Degree in Strategic Value Management, a Graduate Diploma of Education and was a CPA (2000 to 2009). She has worked with some of the world’s largest organisations developing and implementing e-business solutions. Sarah loves working with other like minded professional to deliver innovative digital solutions.

    Phil has been creating beautifully designed websites and well designed mobile applications for 15 years, he is both a web designer and app developer.

    Since moving from France over 6 years ago he has worked for clients such as Brookfield Multiplex, the Salvos and WA Ballet to name a few. Phil is adept and understanding clients business processes and logic and working with them to produce amazing digital solutions. Phil is also a dedicated family man who loves spending time with his 3 kids.

    Nick Robinson is a talented designer, his specialities include; professional photography, graphic art and web design.

    Having completed a Diploma of Illustrative Photography in the early 90’s Nick also discovered a passion for all visual forms of communication including print and electronic media. After working for various businesses in Melbourne as a graphic artist and photographer he established himself in Deniliquin (country NSW) specialising in photography, graphic art and web site creation. Nick brings all these skills (plus a can do attitude) to his work with The Hope Factory.

    Bobby is an accomplished graphic artist and designer who has worked as a Web Designer for over 15 years for a number of corporate digital agencies on large projects.

    His major strengths are designing amazing websites, that rate highly on usability and match clients briefs within short deadlines. To relax, Bobby enjoys jogging, writing and illustrating graphic novels and children’s books.

    Peter Barrett is a media professional with more than 15 years experience writing for newspapers, magazines, websites and corporate clients.

    He is a regular contributor on food and news to The Age and is a sessional lecturer in journalism at RMIT University.

"As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges."

– Jay Abraham


Where we share ideas for improving your website and growing your business.

20 Mar

We love the concept of micro-lending and loan a portion of our profits to empower entrepreneurs in the developing world through Kiva.org.

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10 Feb

Here are some of the apps that we use on a daily or near-daily basis. Truth be told, we can’t live without them, and the best news is that most of them are free. Enjoy!

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08 Jan

Over the past couple years I have been fortunate to be a part of the Business Victoria Content Development Advisory Group.

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We’d love to help you with your project. Fill out our brief BRIEF to kick things off. No obligation :)

Call Us

+61 (3) 9016 2575

Head Office Location

1/28 Avoca Avenue Melbourne