Shopify B2B Agency Australia
Shopify B2B & Wholesale Setup in Australia
Set up Shopify B2B properly from day one with a wholesale experience your buyers can actually use. We help Australian brands configure customer-specific pricing, payment terms, account permissions, and B2B-ready storefront logic on Shopify Plus.
As a Shopify Premier Partner, we design and build B2B setups that reduce manual admin, improve account ordering workflows, and support both wholesale and DTC in one platform.
If you also need broader development support, see our Shopify development services and Shopify Plus development offering.
Built for Wholesale Teams, Not Just DTC Stores
Shopify B2B works well when the setup matches how your accounts team, sales reps, and buyers actually operate. We configure company accounts, multiple contacts per company, customer-specific catalogues, negotiated price lists, payment terms, and order workflows so wholesale buyers can self-serve without constant manual support from your team.
If you sell both wholesale and direct-to-consumer, we structure the setup so both channels can run cleanly from one Shopify environment with clear rules and no channel confusion.
For replatforming projects, this work is often paired with a Shopify migration service so wholesale operations launch cleanly from day one.
What We Deliver in a Shopify B2B Setup
Account structure and access control
Company profiles, buyer roles, permissions, and account hierarchies that reflect your real customer relationships.
Pricing and catalogue logic
Tiered and customer-specific pricing, catalogue restrictions, and trade-only product visibility configured for wholesale operations.
Ordering and payment workflows
MOQ and pack-size rules where needed, draft order workflows, payment terms, and checkout behaviour aligned to B2B buying patterns.
Operational integration
ERP/3PL/inventory integration planning and implementation so your B2B channel does not create duplicate admin work.
Our Shopify B2B Implementation Process
We keep B2B projects practical and staged. The goal is fewer surprises at launch and a setup your team can run confidently after handover.
Step 1: Discovery and architecture
We map your current wholesale workflow, approvals, pricing rules, and fulfilment constraints. Then we design the target-state B2B model in Shopify so implementation is based on your business logic, not guesswork.
Step 2: Build and configure
We implement account structures, catalogues, price lists, payment terms, and front-end UX for trade buyers. If integrations are required, we sequence them so you can test core ordering flows before adding complexity.
Step 3: QA, launch, and enablement
Before go-live, we test buyer login states, pricing accuracy, checkout conditions, and key account workflows. Then we hand over with clear admin guidance so your team can run the channel day to day without developer dependency for routine tasks.
What clients say
We worked with The Hope Factory to move our website from Neto to Shopify Plus. The process was very involved and the team were always available for technical questions throughout.
Working with The Hope Factory to migrate to Shopify has been a game changer for our online business and delivered a quick ROI.
Shopify B2B FAQs
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Shopify B2B is Shopify Plus functionality for wholesale selling. It is best suited to merchants managing trade accounts, negotiated pricing, payment terms, and repeat B2B ordering workflows.
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Yes. We can configure Shopify so wholesale and DTC operate from one environment with separate pricing, account access, and customer experience rules where needed.
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Most projects run between 4 and 10 weeks depending on catalogue complexity, pricing logic, and integration requirements. If migration is involved, timelines can extend based on data quality and mapping effort.
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Yes. We migrate B2B operations from legacy platforms to Shopify Plus and preserve critical account, product, and ordering data where possible, with staged QA before launch.
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Yes. We scope integration requirements early and then implement or coordinate the ERP/3PL/inventory connection so pricing, stock, and order workflows remain reliable across systems.
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For robust native Shopify B2B features, yes. We can also advise on interim approaches if you are not ready for Plus yet, then map a clean upgrade path.
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