Who we are

Shopify Plus Agency with a focus on scale & impact


‍Hi, I’m Andrew Cox, the founder of The Hope Factory.

Are you feeling overwhelmed by the prospect of starting an online store, moving platforms or growing your store?

Sometimes there’s so much to take in it feels like you’re drinking from a fire hose!

Well, you’ve come to the right place… in over 15 years of designing, developing, migrating, and growing brands on shopify, we’ve refined a process to solve every challenge you’ll face along the way.

Our Story

  • 2008

    A few years down the track we launched The Hope Factory where we worked with disadvantaged youth to design and build high performing websites for hundreds of small to medium-sized businesses across 15 different industries, Australia-wide.

  • 2015

    Noticing a clear gap in the market to develop and grow ecommerce businesses on Shopify, Andrew purchased an existing business and pivoted the company to scale the brand and become a dominant player in the industry.

  • 2017

    In 2017, we had the privilege to collaborate with Patagonia and launch their ecommerce in Shopify.

    The brand started as a small company that produced climbing gear. Today, Patagonia is celebrating 50 years in the market as a global brand that is known not only for its high-quality products but also for its commitment to environmental and social responsibility.

  • 2018

    We became Shopify Plus Partners. We're incredibly humbled (as one of a handful of agencies) to have been chosen to become Shopify Plus partners.

  • 2023

    We launch Timber kids in Shopify, a family-run business on a mission to reduce the number of plastic toys in homes by providing beautiful, hand-illustrated, eco-friendly timber toys, learning tiles, nursery decor, and gift cards.

  • 2023

    Our founder Andrew Cox, attended the Shopify Enterprise Partner 2023 Summit in LA, to learn insights on Shopify's strategic vision, product roadmap & ecosystem evolution.

Our offices

Meet the team

We speak, English, Spanish, Hindi, French, & Mandarin.

Please say Hola!

  • Andrew Cox

    Founder & Director

    Fun facts about me: 

    • Before founding THF, I was an English and Drama teacher
    • I've completed an Ironman
    • I used to sing (badly) in a band called Beyond the Pale

    Based in Melbourne

  • Rax Martinovic

    Shopify Plus Technical Lead

    Fun facts about me: 

    • Enthusiastic Ford Falcon owner and acclaimed singer featured in a TV drama series.
    • Completed International Law studies in 2023.
    • Holder of a private pilot's license, currently pursuing commercial piloting training.

    Based in Sydney
  • Veena Prakash

    Growth Program Manager

    Fun facts about me: 

    • I’m a certified make-up artist
    • I quit refined sugar for 2 years (and counting)
    • I’ve starred in TV commercials for Australian brands

    Based in Melbourne

  • Gati Shah

    Senior Front End Developer

    Fun facts about me: 

    • I was a state-level badminton player
    • I love and enjoy eggless baking
    • I can speak four languages fluently: English, Hindi, Gujarati & Marathi
    Based in Melbourne
  • Kingsley Gong

    Front End Developer

    Fun facts about me: 

    • The car of my dreams is an Aston Martin
    • Discovering new eateries is a passion of mine
    • I aspire to create AI software that can handle all my work
    Based in Melbourne
  • Victoria Garcia

    Growth Marketer & UX Designer

    Fun facts about me: 

    • I completed a horses veterinary medicine course in Argentina
    • I've lived in Brisbane, Melbourne and Adelaide
    • I love painting watercolour portraits

    Based in Adelaide
  • Fergus

    CHO - Chief Happiness Officer

    Fun facts about me: 

    • My full name is Fergus Freckleton Fox
    • I love to jump in puddles straight after a bath
    • I can't believe how much food my humans leave out for me on the kitchen bench
    Based in Melbourne

Our Impact

The concept of micro-lending always inspired us from when we first heard about the work Mohammed Yunus was doing to enable individuals to create value and improve the lives of their families while also growing their local communities and economies. Micro-lending is a bottom-up approach to bootstrapping an economy and it can have a global impact - when implemented properly it is nothing short of inspirational.

As a result, we have chosen to loan a portion of our profits to empower entrepreneurs in the developing world through micro-lending with Kiva.org. To track our progress and view our latest loan recipients, please visit our page on Kiva.