We conducted an in-depth site audit, assessing the business against specific growth metrics. The audit revealed significant opportunities to enhance the store's performance, emphasising the need for a more cohesive brand identity and a robust selling proposition. Prioritising SEO, site speed, and overall user experience, our design & development team transformed the audit findings and Stacee’s vision into the foundation of the Shopify 2.0 redesign project. The store was built to provide multiple pathways to find promotional products, allowing users to shop by impact and select merchandise aligned with their preferred social or environmental causes, such as biodiversity, climate change, deforestation, ocean cleanup, or water conservation. By seamlessly integrating EcoBrander's partnership with Greenspark, we showcased how sustainable impact is intricately woven into their operations. Leveraging iconography, impactful statistics, compelling imagery, and persuasive copywriting, the redesign effectively communicated the brand's unwavering commitment to sustainability. The primary goal of the redesign was to minimise friction points in the customer journey, simplify order forms, and streamline the checkout process, ensuring a seamless experience for users across various devices.