
Montalto
Overview
Montalto partnered with The Hope Factory to migrate their online store from WooCommerce to Shopify, creating a seamless and elegant ecommerce experience that reflects their premium wine and produce brand. The migration was carefully tailored to meet the complexities of wine commerce while optimising efficiency and customer experience.
Deliverables
WooCommerce to Shopify migration
Integration with Winehub Commerce
Shopify Development
Complex Integrations
Montalto is a celebrated Mornington Peninsula estate where seasonal produce and premium wines are grown, shared, and enjoyed. With 30 acres under vine and an award-winning winemaking team led by Simon Black, Montalto crafts wines of character and distinction. The estate’s kitchen gardens and orchards also supply their renowned Restaurant and Piazza, embodying a complete farm-to-table philosophy.
Challenges
Montalto’s existing WooCommerce setup lacked the flexibility and scalability required for their expanding business. They needed a modern ecommerce platform that could handle the nuances of wine sales, including member pricing, subscription management, and compliance, while integrating seamlessly with their existing business systems and logistics providers.
Solution
We migrated Montalto to Shopify, designing a streamlined experience optimised for both retail and member customers. By setting up metafields, we enabled dynamic member pricing on collection and product pages, while integrating a robust tech stack tailored to the wine industry. From subscription management to inventory and logistics, each integration was chosen to support scalability, efficiency, and a smooth customer journey.
Susie Robinson
Communications Director, Montalto



