
The Salty Fox
Overview
The Salty Fox partnered with The Hope Factory to design a fully custom Shopify Plus store that reflected their innovative, design-led approach and positioned them for continued growth.
Deliverables
Custom UX Design
Shopify Development
Strategy & CRO Insights
Mobile-Responsive Design
Specialising exclusively in designer Apple Watch bands and accessories, The Salty Fox has grown to offer over 500 unique styles. The brand thrives on creativity, collaborating with local artists and their community to design pieces that blend fashion and functionality.
Challenges
With rapid growth and a loyal customer base, The Salty Fox needed a custom Shopify Plus solution that could deliver a premium user experience, one that not only showcased their product range but also streamlined purchasing and reinforced their brand identity across all touchpoints, particularly on mobile.
Solution
We developed a bespoke Shopify Plus store with key features designed to enhance both usability and conversion. From a custom gift box builder and product bundle options to a cart-page gift card selector and branded key selling point icons, every detail was tailored to support the customer journey. A strong focus was placed on mobile UX and site performance, ensuring an intuitive, fast and enjoyable experience. We also provided strategy and CRO insights to help guide ongoing optimisation and growth.
Hangatu Wyld
Director, The Salty Fox







