Shopify Plus Agency Australia

Why upgrade to Shopify Plus?

Shopify Plus isn't just a bigger version of Shopify. It's a different platform experience for a different stage of business. If you're doing significant volume, running multi-region operations, selling B2B alongside DTC, or losing sales because your checkout can't handle complex discount logic — Plus is built for you.

What you actually get

Full checkout control via Checkout Extensibility. Custom discount logic, conditional shipping rules, personalised upsells, payment method restrictions, post-purchase flows. On the Standard tiers, checkout is locked to what your theme allows. On Plus, you control it.

Shopify Flow for enterprise-grade automation. Tag customers based on behaviour, auto-update inventory, trigger emails, sync data across your tech stack — all without writing code.

Built-in B2B functionality. Company accounts, custom catalogues, volume pricing, payment terms, and approval workflows. No more stacking third-party wholesale apps.

Multi-store management. Run your AU store, NZ store, US store, and a B2B portal from a single dashboard with shared inventory and unified reporting.

Dedicated account manager and priority support. When your store goes down during a flash sale, you're not waiting in a general support queue.

Headless capabilities via Hydrogen or your own frontend — if you actually need it. (For most brands, we'll tell you it's overkill.)

Higher API limits. The difference between integrations that work reliably and ones that fall over every afternoon during order sync.

Advanced reporting and analytics. Custom dashboards and metrics tailored to your operations, not templated reports built for generic retailers.

Is Shopify Plus right for your business?

Plus isn't automatically the right answer for every growing store. Here's a sharper filter.

Shopify Plus is likely worth it if you:

• Are doing $1M+ AUD in annual revenue, or heading there fast
• Are paying $200–$500+ per month in apps doing what Plus includes natively
• Are losing sales to checkout limitations you can't solve on your current tier
• Need B2B, wholesale, or multi-region functionality
• Process high transaction volumes through a third-party gateway
• Have peak events (Black Friday, product drops) where performance genuinely matters

Plus is probably not worth it yet if you:

• Are doing under $500K AUD annually with no complex operational needs
• Can fit everything you need into Shopify Advanced
• Don't have the transaction volume to offset the higher subscription

Not sure where you sit? Start with our Shopify Plus pricing breakdown — we walk through the numbers at every stage.

How we work

Every engagement starts with a strategy conversation, not a templated questionnaire.

Discovery & strategy

We start by understanding where your business is, what's not working on your current platform, and where you need to be in 12–24 months. No templated kickoffs — just a proper conversation about your business. The output is a clear scope and a realistic timeline.

Design

Brand-led, conversion-focused design. We run a design workshop, map your customer journey, and translate your brand into an online experience that actually converts. If we're migrating an existing store, we assess what's working (and shouldn't be touched) before we redesign anything.

Development & migration

Our senior developers have 8+ years of Shopify experience each. We've migrated from Magento, WooCommerce, BigCommerce, Neto, Squarespace, and legacy Shopify Plus builds — the full range. Data integrity, SEO preservation, and zero customer disruption are non-negotiables.

Integration

We connect your store to the systems you already use — ERP, warehouse management, POS networks, email platforms, CRM, reviews, loyalty. Complex integrations are where the higher Plus API limits genuinely matter. We've built the integrations that other agencies told clients weren't possible.

Automation setup

We configure Shopify Flow, checkout customisations, and automation workflows that remove manual work from your team. This is where Plus quietly earns its subscription — every repetitive task we automate is time your team spends on actual growth work.

Post-launch support

The work doesn't stop when your store goes live. We stay engaged after launch for ongoing development, optimisation, and strategic input. Plus stores benefit most from continuous refinement — new features, conversion improvements, integration maintenance, seasonal campaign support — not annual redesigns that treat the store as a set-and-forget asset.

Selected Shopify Plus work

Write To Me

We re-platformed both their Australian and US stores from a fragile headless setup to Shopify Plus, creating a reliable, flexible foundation the team can manage without constant engineering dependencies. Read the case study →

Tontine

Complete Shopify Plus redesign focused on UX and conversion for one of Australia's most recognised household brands. Read the case study →

Jo Mercer

Optimised sales process and usability, added a localised New Zealand store using Plus multi-store functionality, and improved conversion through a redesigned product filter and custom click & collect flow. Read the case study →

Coco & Lola

Migrated from Neto to Shopify Plus and integrated three boutiques with Retail Express POS to build a unified online and in-store experience. Read the case study →

W. Titley & Co

Multi-year Shopify Plus partnership. Sales volume grew 10x during our tenure. Long-term proof that the right agency relationship compounds. Read the case study →

See all case studies →

What clients say

"The Hope Factory has provided us with excellent service across our working relationship. Raksha and the team are always there to assist us with any queries or design work we need completed."Jo Mercer

"Over the past years, we've developed a great partnership with The Hope Factory. Their ongoing dedication and support have seen our sales volume increase tenfold over a very short period of time. We appreciate their attention to detail and creative approach in helping our company grow."Courtney Williams, W. Titley & Co

"Our team had the pleasure of working with the Hope Factory team on a complex web store migration and new build, Magento to Shopify Plus. They were outstanding, highly knowledgeable, and always quick to respond. They kept us on track, and the result has been fantastic — the store is doing everything we wished for and more."John Harrison, Footgear

"From day one they went through our Magento site and recognised all of our needs and requirements for the migration to Shopify Plus. We also use Retail Express integration, which can be tricky at times, but once more they helped solve issues and came up with solutions. Highly recommend."Alexander Mason, Just Hockey

Why brands pick The Hope Factory

1. Shopify Premier Partner

One of a small group of Australian agencies Shopify has formally accredited at the Premier tier — the highest level of the Shopify partnership program. It reflects verified track record, client outcomes, and platform expertise.

2. Shopify-only focus

We don't split our attention across WooCommerce, BigCommerce, or Magento. One platform, deep expertise. When Shopify ships a new feature, we're across it.

3. 16+ years, 450+ Shopify builds

We were building Shopify stores before most agencies in Australia knew what Shopify was.

4. Australian team, Australian hours

Our developers are in-house in Melbourne and Sydney. No outsourced overnight hand-offs, no timezone gaps when something urgent breaks.

5. Genuine growth focus

We're not a build-and-disappear agency. The work doesn't stop when your store goes live — we stay engaged for ongoing development, strategic input, and continuous optimisation.

6. Plugged into the Plus ecosystem

We'll connect you to the right partners in SEO, paid, email, loyalty, reviews, and fulfilment. Your tech stack matters as much as your store.

7. Long client relationships

Several of our Plus clients have been with us for five-plus years. That's not because of lock-in. It's because the work keeps delivering.

Frequently asked questions

How long does a Shopify Plus migration take?

Most migrations to Shopify Plus take 3–4 months end-to-end — discovery, design, development, data migration, integrations, testing, and launch. Projects with heavy customisation, multi-store setups, or complex B2B requirements can take 4–6 months. We'll give you a realistic timeline based on your specific scope after the discovery phase, not an optimistic number to win the deal.

Do you work with brands outside Australia?

Our clients are primarily Australian and New Zealand-based, but we've built stores for brands operating globally, including US-based operations. Our team works Australian business hours.

What's the investment for a Shopify Plus project?

Project cost depends on scope. A standard Plus migration typically starts at $25,000 AUD. Complex builds with custom integrations, multi-store setups, or B2B functionality cost more. For the Shopify Plus platform subscription itself, see our Shopify Plus pricing breakdown.

Do you handle post-launch support?

Yes. We stay engaged after launch for ongoing development, optimisation, and strategic input. Most Plus clients continue working with us after go-live because Plus stores benefit most from continuous refinement — new features, conversion improvements, seasonal campaign support, and integration maintenance.

Can you help us figure out if we should upgrade?

Yes. We run Shopify Plus consultations for businesses evaluating whether the upgrade makes sense. It's not a sales pitch — we'll tell you if Plus isn't the right move yet. For many brands, the right answer is "optimise what you have on Advanced for another 12 months and revisit." We'd rather tell you that than sell you a Plus build you don't need.

Are you Shopify Premier Partners?

Yes. Premier Partner is the second-highest Shopify partnership tier, held by a small number of agencies globally. It reflects verified track record, client outcomes, and platform expertise — not just a logo on a website.

What platforms have you migrated from?

Magento, WooCommerce, BigCommerce, Neto, Squarespace, Wix, custom-built platforms, and legacy Shopify Plus builds that have outgrown their original architecture. Migration is one of our deepest specialisations — 150+ migrations across the team.

Do you recommen headless Shopify Plus builds?

Hydrogen and headless frontends suit a specific set of brands — usually ones with very particular UX requirements or native mobile apps running alongside the web store. For most brands, a well-built traditional Shopify Plus theme outperforms a headless setup on maintenance, cost, and flexibility. We'll tell you honestly which approach fits your business.

Ready to chat?

If you're evaluating Shopify Plus — whether you're migrating from another platform, upgrading from Advanced, or replatforming from an older Plus build that's showing its age — start with a conversation.

Book a discovery call →