The Challenge

As a constantly evolving business, W. Titley & Co. needed a more reliable and scalable platform to support its rapid growth and deliver a better customer experience online. Their existing Magento site was holding them back with ongoing functionality issues, and they struggled to manage and scale efficiently.

The Solution

We helped the Titley team re-platform from Magento to Shopify, immediately improving site performance, reliability, and ease of use. As the business continued to scale, we later upgraded their site to Shopify Plus — setting them up with enhanced tools and automation to handle larger order volumes, streamline operations, and optimise the user experience.

W. Titley & Co. joined our Growth Program, where we worked closely with their team to continually analyse customer behaviour and make strategic, data-driven improvements. These included UX enhancements, CRO strategies, and leveraging Shopify Plus features to drive stronger results.

From the outset, we connected Titley with Optimising, our SEO partner. Given their extensive product range, expanding the store's organic reach across various categories was a primary objective. 

We advised on leveraging Shopify Flow to manage inventory and security efficiently, automatically hiding out-of-stock products and flagging high-risk orders.

The Results

After a year into the Growth Program and the seamless store upgrade, combined with Optimising’s strong focus on organic traffic and ongoing paid campaigns, the online store performance saw a significant improvement. Customers returning to the online store increased by 177%, while online orders were up by 108%. The online revenue increased by 96% and conversions by 54%.

Using Flow, W. Titley & Co. recorded a 36% increase in conversion rates by including how much more customers need to spend to unlock free shipping as they shop in real-time, as well as featuring icons at checkout for fast shipping and free returns.