In ecommerce, like life, trying to please everyone will delight no one. Rather than aiming to reach as many people as possible, connecting with a select group of ideal prospects will drive higher conversions, repeat buyers and bigger profits. The Suspect Lever is all about proven methods to reach the right audience anddrive quality traffic.
In the race to grow sales, it’s tempting to search for a magic bullet to solve everything overnight. But having helped hundreds of store owners scale up, we recommend focusing on improving 7 key business metrics by just 10% each to double your profits. Here we outline how it works step by step.
Shopify has rock-solid security at its core, but unless you play your part too, cracks can open up wide enough to bring down your business. Fortunately, there are plenty of simple ways to tighten your Shopify store security. Here are 10.
I met Noah at a get-together for fans ofAppSumo. As I listened to him talk about quant-based marketing, iterating campaigns and products, tools (he now has his own —Sumo.com) andmetrics, I became aware of a tightening in my throat.