Discovering the Best Fashion Hashtags for Instagram Success 2024
by Andrew Cox
Are you tired of your fabulous #OOTD posts getting lost in the Instagram void?
You're not alone.
The fashion game on Instagram can be brutal.
One minute, you're trending; the next, you're yesterday's news.
And don't get me started on algorithm changes.
At The Hope Factory, we've worked with fashion-focused merchants for over 15 years.
We've seen everything, from viral successes to failed campaigns.
There's nothing more frustrating than watching a killer collection (or product) get ignored because of poor hashtag strategy.
But here's the thing—most "online experts" give you outdated advice about hashtags.
"All you need is #Fashion!"... please.
You might as well use #Clothes and call it a day.
"So, which hashtags move the needle?" I hear you ask.
Great question.
Let's explore a hashtag strategy that can benefit your brand.
We're not talking about vanity metrics, or bot likes here.
We want meaningful engagement that translates into sales and brand loyalty.
Ready to cut through the Instagram noise to make your brand stand out?
Your upcoming collection deserves to be seen - let's make it happen.
Hashtag Strategy
Hashtags are powerful tools in your Instagram toolkit.
But there are better ways to go than overloading your posts with every fashion-related tag.
Doing that might even reduce your visibility.
So, what's the key to hashtag success?
Thoughtful selection.
Think of hashtags as ingredients in a recipe.
The secret is finding the perfect blend for your dish, not just using the most common spices.
The Perfect Blend
- 2-3 high-volume hashtags (like #Fashion)
- 3-4 medium-volume hashtags (like #StyleInspo)
- 4-5 niche-specific hashtags (like #VintageDenim or #SustainableKnitwear)
This balance helps you tap into broad audiences while still connecting with your core tribe.
Pro Tip: Avoid hashtag fatigue. We've found that engagement drops by 25% when brands use the same hashtag set for more than 5 consecutive posts. Keep it fresh!
This rest of this post will guide you through choosing hashtags that connect you with engaged, interested audiences - the kind that become loyal customers and passionate supporters.
We'll explore niche communities, popular tags and practical strategies that successful fashion brands use to shine on Instagram.
Finding Your Tribe
Connecting with niche followers on Instagram is a game-changer for fashion brands aiming to build a loyal and active community.
Smaller niches within big categories like fashion, beauty, and travel are less crowded and can attract die-hard fans.
For example, hashtags like #NYCFashion or #SustainableFashion can help you identify people who share those interests.
Check out these niche hashtags to connect with your crowd:
| Niche | Hashtag |
|---|---|
| NYC Fashion | #NYCFashion, #NewYorkStyle |
| Sustainable Fashion | #SustainableFashion, #EcoFashion |
| Streetwear | #Streetwear, #UrbanFashion |
Lifting Engagement with Popular Fashion Hashtags
Getting more eyes on your Instagram posts is key to growing your reach.
Popular hashtags are your secret weapon here. Use them smartly, and you can make your posts pop up in more feeds.
According to best-hastags.com - here are some go-to fashion hashtags to get you started:
#fashion #style #love #instagood #photography #like #beautiful #photooftheday #instagram #model #follow #ootd #fashionstyle #beauty #art #fashionblogger #picoftheday #moda #fashionista #instadaily #bhfyp #happy #instafashion #cute #likeforlikes #followme #shopping #smile #makeup #instalike
These hashtags help people find new accounts, trends, and fashion communities.
They're essential for getting your content discovered and boosting your brand's visibility.
Following close behind are the second most liked hashtags used with fashion:
#onlineshopping #me #lifestyle #outfit #trending #dress #photo #followforfollowback #girl #handmade #likes #design #summer #photoshoot #travel #explorepage #nature #explore #clothing #streetwear #mensfashion #streetstyle #outfitoftheday #shoes #accessories #fitness #myself #music #jewelry
Mixing broad hashtags with niche ones can help you cover all bases. For example, using #Fashion along with #SustainableFashion lets you hit both the big crowd and the eco-conscious folks.
Pro Tip: Don't forget about Instagram Stories. They're gold for engagement. Use polls, questions, and quizzes to get your followers talking. Every time someone interacts with a sticker, it counts as engagement. Carousel posts are another win—they let you share up to 10 pics, videos, and text graphics in one go, boosting likes, comments, and shares.
By nailing these strategies, you can connect with your niche audience and pump up engagement on your fashion posts.
Location-Based Hashtags
Location-based hashtags are a goldmine, especially if you have a physical store or want to target local markets.
By using geographic-specific hashtags, you can attract followers interested in local fashion trends.
| Example Hashtag | Use Case |
|---|---|
| #NYFashion | New York fashion trends |
| #LondonStyle | London fashion styles |
| #ParisFashionWeek | Paris Fashion Week updates |
| #TokyoFashion | Tokyo fashion trends |
These hashtags help you connect with a local audience who are more likely to engage with your content and visit your store.
Inspirational Messaging
Adding a touch of inspiration to your hashtags can create a stronger bond with your audience. Use motivational quotes and hashtags like #motivation to spark conversations on Instagram (HubSpot).
| Hashtag | Purpose |
|---|---|
| #fashionista | Celebrating fashion lovers |
| #ootd (Outfit of the Day) | Showcasing daily outfits |
| #styleinspo | Offering style inspiration |
| #fashiongoals | Highlighting fashion aspirations |
These hashtags can significantly boost your reach and engagement with a niche audience. A smart hashtag strategy is key to maximizing the impact of your Instagram content (Sked Social).
Instagram Algorithm Insights
Want to make your fashion e-commerce store pop on Instagram? You gotta crack the code of Instagram's algorithms and use the right tools. This will help you nail your hashtag game and boost your engagement.
Cracking Instagram's Code
Instagram's algorithms are all about giving users a great experience by connecting them with content they love. Authenticity and transparency are your best friends here. Here's the lowdown:
- Engagement: Instagram loves posts that get lots of likes, comments, shares, and saves. The more action your post gets, the more people will see it.
- Recency: Fresh posts get more love. Posting when your followers are online can give you a visibility bump.
- Relationships: The algorithm favors content from accounts users interact with a lot. So, build those connections with your followers.
- Content Variety: Mix it up with single images, carousels, reels, stories, and lives to reach more people.
Knowing these tricks can help you tailor your content to what the algorithm likes, boosting your reach and engagement.
Hashtag Manager Tools
A killer hashtag strategy can skyrocket your Instagram reach and engagement. The right hashtags make your posts more visible and interactive. Here are some tools to help you out:
| Tool | Features |
|---|---|
| Hashtagify | Find popular hashtags, track their performance, and spot influencers using them. |
| RiteTag | Get instant hashtag suggestions for images and text, based on real-time engagement. |
| All Hashtag | Generate top, random, or live hashtags and analyse their performance. |
| Display Purposes | Find relevant hashtags by analysing your main keyword and giving you a list of trending ones. |
Here's how to make the most of these tools:
- Research Hashtags: Use the tools to find trending hashtags in the fashion world. Check their engagement rates and pick the ones that fit your brand.
- Mix It Up: Combine popular hashtags with niche ones to reach a broad but targeted audience.
- Keep an Eye on Performance: Regularly check how your hashtags are doing. Tweak your strategy based on what you find.
By understanding Instagram's algorithms and using hashtag manager tools, you can make your posts more visible and engaging, leading to more success on the platform.
Boost Your Instagram Game
Want to make your Instagram pop and get your fashion content in front of the right eyes? Let's talk about two game-changers: keeping an eye on Instagram Insights and figuring out the best times to post.
Keep an Eye on Instagram Insights
Instagram Insights is like your backstage pass to see how your content is doing and how your followers are reacting. By checking these stats regularly, you can tweak your strategy to get more likes, comments, and all that good stuff.
Engagement metrics cover likes, comments, saves, shares, DMs, story interactions, link clicks, Reel views, profile visits, and more (Sked Social). Here's a quick way to figure out your engagement rate for a post:
Engagement Rate = (Total Likes + Comments + Saves) / Reach * 100
| Metric | Value |
|---|---|
| Total Likes | 150 |
| Total Comments | 25 |
| Total Saves | 30 |
| Reach | 2000 |
| Engagement Rate | 10.25% |
Keeping tabs on these numbers is a never-ending job. Regularly checking and tweaking based on these insights will help you pull in your target crowd and hit your marketing goals.
Find the Best Times to Post
Posting at the right times can give your engagement a serious boost. Instagram Insights can show you when your followers are most active (Buffer).
According to Sked Social, the best times to post on weekdays are at 7 am EST, between 4 pm-5 pm EST, and at 7 pm EST. But remember, this can change based on your account, industry, and where your audience is.
Here's a quick rundown of the best times to post:
| Day | Best Times (EST) |
|---|---|
| Monday | 7 am, 4 pm - 5 pm, 7 pm |
| Tuesday | 7 am, 4 pm - 5 pm, 7 pm |
| Wednesday | 7 am, 4 pm - 5 pm, 7 pm |
| Thursday | 7 am, 4 pm - 5 pm, 7 pm |
| Friday | 7 am, 4 pm - 5 pm, 7 pm |
By syncing your posts with these times, you can get more eyes on your content. But don't forget, it's super important to keep checking your own Instagram Insights to fine-tune your strategy for your unique audience.
FAQ's
Q: How many hashtags should I use on Instagram?
A: Instagram allows up to 30 hashtags per post. However, many experts recommend using 5-15 relevant hashtags for optimal engagement.
Q: Should I use popular or niche hashtags?
A: It's best to use a mix of both. Popular hashtags increase visibility, while niche hashtags target specific audiences. Aim for a balance of high-volume and low-competition hashtags.
Q: Where should I place hashtags in my post?
A: You can place hashtags in the caption or as the first comment. Both methods are effective, so choose based on your aesthetic preference.
Q: How do I find relevant hashtags for my content?
A: Research competitors, use Instagram's search function, explore related hashtags, and utilize hashtag generator tools.
Q: Can I create my own branded hashtag?
A: Yes, creating a unique branded hashtag can help build community and track user-generated content.
Q: How often should I change my hashtags?
A: Regularly update your hashtags to stay relevant and reach new audiences. Monitor performance and adjust accordingly.
Q: Are hashtags still effective in 2024?
A: Yes, hashtags remain an important tool for discovery and engagement on Instagram, though their use continues to evolve.
Q: How can I measure the effectiveness of my hashtags?
A: Use Instagram Insights (for business accounts) or third-party analytics tools to track engagement rates and reach associated with specific hashtags.
Q: Is it okay to use the same hashtags on every post?
A: While consistency can be good, varying your hashtags helps you reach different audiences and avoid appearing spammy.
Q: How do I use hashtags in Instagram Stories?
A: You can add hashtag stickers or type hashtags directly onto your Stories. This can help your Stories appear in hashtag searches.
