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“10% Wins” in seven key areas of your business:

1. Suspects

Web visitors, from Google, social and other sources.

2. Prospects

Those who show intent (view a product, add to cart, begin the checkout process )

3. Conversions

Users that complete an order with payment and become a customer.

4. Average Order Value

Average price of the items sold.

5. Average Items Per Sale

Average number of items purchased.

6. Transactions Per Customer

The number of times on average, your customers make repeat purchases

7. Margins

Your overall profit margin and costs.