“10% Wins” in seven key areas of your business:
1. Suspects
Web visitors, from Google, social and other sources.
2. Prospects
Those who show intent (view a product, add to cart, begin the checkout process )
3. Conversions
Users that complete an order with payment and become a customer.
4. Average Order Value
Average price of the items sold.
5. Average Items Per Sale
Average number of items purchased.
6. Transactions Per Customer
The number of times on average, your customers make repeat purchases
7. Margins
Your overall profit margin and costs.