Personal Training for your Shopify store
Growth Program
Consistently grow your Shopify store driving increased revenue, profit margin, and getting peace of mind with The Hope Factory’s Growth Program.
This is the strategic ecommerce consulting program where we work with you to strengthen your entire online business so you can boost profits, stop feeling overwhelmed, and enjoy running your store—no matter your experience, industry, or schedule.
Our team of Shopify growth experts have over 16 years of expertise in the ecommerce industry and help online store owners, like you, successfully grow your Shopify store sales.
The eCommerce Journey
Struggling to grow your Shopify sales?
It’s tough when you know your online business could do better, but you just don’t know-how.
Yet your time is valuable and running a business is hard enough… Now you have to spend hours researching apps, checking analytics, and reading endless blog posts.
Meanwhile, with hundreds of online stores (and more now because of COVID), buyers have more to choose from and competition is stronger than ever.
So you look for outside help to
Take your store to the next level
When you look through the countless solutions, you need to be sure it’s the ideal fit — that’s why you should ask these questions when searching for advice on your Shopify marketing strategy:
- Do they specialise in Shopify only so you get the most from the platform?
- Do they focus on your entire Shopify ecommerce strategy rather than 1 - 2 things like “traffic” or “conversions” (which makes your store one-dimensional)?
- Do they work with you throughout the journey instead of giving quick fixes and leaving you confused on what to do when things change (as they usually do)?
- Do they have an ecommerce strategic framework to grow your Shopify or Shopify Plus store, driving increased revenue and profit margin (that makes a difference in the long-term)?
- Do they have lots of experience and a proven record of success with Shopify brands (so you don’t waste your time and money)?
But imagine having the proven advice to grow your Shopify Store sales & revenue:
- Imagine having a Shopify Plus partner to review your data and give you conversion optimisation advice so you know exactly what to do and how to grow—instead of figuring out everything yourself.
- Imagine not guessing, but knowing your entire online business is moving in the right direction.
- We’ve spent over 16 years building and growing Shopify and Shopify Plus ecommerce brands, removing the confusion and wasted time, and getting great results— we created a program based on a proven ecommerce framework for busy entrepreneurs who want the same results.
Included in the Growth Program:
Strategy Consulting To Guide You Every Step Of The Way
You’ll get monthly, 45-minute strategy sessions to remove the guesswork and confusion and get clear steps to grow your store.
Expert Analysis To Know Exactly What To Do
We’ll review your data to find ways to grow your store. We’ll also suggest helpful tools and track performance across key metrics so you won’t feel overwhelmed.
Expand your business with proven ecommerce strategies
Using the award-winning 7 Levers Framework, we’ll cut through the noise and improve and scale your Shopify store—from visitors, orders, profits, and more.
Turn your Shopify store into a powerhouse
We’ll help improve and redesign your store to boost traffic, conversions, and more, and help you take advantage of Shopify’s apps and features (that few use) to strengthen your store.
Save money with flexible pricing to match your goals
No fixed development retainers where you pay no matter how little work is done. We offer fair, flexible pricing—our consulting is at a flat rate, and enhancements are done in blocks of time you can buy as needed (at a discounted rate).
Access Our Exclusive Partner Network
We connect you to our trusted network for specialised projects from SEO, copywriting, email campaigns, paid ads, and more. (We even oversee their work to ensure they do a great job!)
Our Approach
Our Growth Program is grounded in the 7 Levers Framework, your ecommerce store's seven key profit drivers.
Simply a 10% growth in each area doubles your store's profit.
Shopify Growth Experts
The 7 Levers Framework of Ecommerce Growth
Many Shopify business owners lack an overall strategy and just focus on “traffic” or “conversions,” which overlooks your entire business, misses opportunities, and leads to endless testing. Instead, the Growth Program targets only 7 proven keys to any business—called the Seven Levers—to grow your ecommerce business in a balanced, consistent way; a framework created by the best-selling author and entrepreneur, Pete Williams.
The framework is frankly quite simple, but it works. By lifting each lever by just 10%, the compounding effect will actually double your profit, giving you more results effectively.
'Gain consistent, measurable business growth without radical overhauls, massive investments or huge transformations.'
- Pete Williams, Author of Cadence A Tale of Fast Business Growth Author
Program Results
For Birkenstock Hahndorf, we helped boost online customer orders by 65%, total revenue by 58%, and traffic by 164% — in just one year.
"I engaged The Hope Factory to upgrade our web store and increase our web presence. The work done was of an excellent standard and I couldn’t be happier with the results. I would highly recommend using The Hope Factory for any online work required. We will definitely be using them again in the near future…"
- Phil, Birkenstock In The Hills
After a year in our program, the online store achieved impressive results across multiple metrics. Online orders surged by 128%, while revenue climbed by 88%, reflecting improved customer engagement and higher-value transactions. The store also saw a significant lift in sessions and a boost in email subscription rate, establishing a solid foundation for continued growth and retention.
"Very helpful and accommodating throughout the process. Easiest web development we have had."
- Sam Gordon, Robert Gordon Australia
Three months into our growth program, the online store saw remarkable year-over-year improvements: returning customer visits rose by 50%, online orders by 53%, revenue increased by 59%, and conversions were up by 40%.
"The team went above and beyond to make key suggestions and recommendations on software that has been beneficial to the daily operations of our business. They have saved me countless hours whilst simultaneously increasing our sales..."
- Hangatu Wyld, The Salty Fox
Will the Growth Program work for you?
We’ve helped many ecommerce brands transform their results and reduce the stress of growing their business — no matter their industry, size, or experience.
Advantages of the Program
- Each lever increases all other levers—by lifting each one by just 10%, the compounding effect will actually double your profit, giving you more results from less effort.
- Instead of overwhelming you with tasks, our advisors target one lever at a time to give you focus and clarity and create consistent improvements for steady, long-term success.
- The Hope Factory is the only Shopify Plus partner that uses the Seven Levers Framework.
- By running targeted A/B testing of key site elements on your Shopify store, we gather detailed insights into what resonates best with your customers.
Who the Growth Program is NOT for:
- Those only looking for IT support or a 24/7 help desk. While we do offer support as needed, our main goal is giving strategic advice to grow and scale your business.
- Those who want to give zero effort. You’ll get proven and powerful growth strategies, but you still need to follow through—otherwise, they’ll go to waste.
- Those not willing to invest in their business. While Growth Program prices are customised to your needs, if you don’t plan to invest in improvements, marketing strategies, etc., you won’t get the full benefits.
Frequently Asked Questions About the Growth Program
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The 7 Levers of Framework, created by the best-selling author and entrepreneur, Pete Williams, is proven to help online store owners like you grow and scale their Shopify store sales. The 7 levers is a strategic approach that targets only 7 proven key drivers of your revenue to grow your Shopify store in a consistent and effective way. ‘10% wins’ in 7 key areas:
1. Suspects: Quality traffic
2. Prospects: Add to cart
3. Conversions: Transactions completed
4. Average Item Price: Average ecommerce revenue per product
5. Average Items Per Sale: Average number of products sold per transaction
6. Transactions Per Customer: Repeat purchases & loyalty
7. Margins: Your overall profit margin and costs. -
You can expect to see results in the first 3 months, however, for an overall improvement in your store’s sales and revenue our goal is to get positive results within 12 months, focusing on small incremental wins.
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Yes, optimising your Shopify conversion rate or the ‘Conversions Lever’ will be part of our 7 levers strategic roadmap, however, in our Growth program sessions we not only focus on increasing conversions but we go beyond and help you optimize your entire Shopify ecommerce strategy - focusing on 7 key revenue-driven areas of your business for long term growth.
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The most common tools that we use in the Growth program are Google Analytics, Hotjar, your Shopify store’s analytics and other 3rd-party apps analytics such as your store’s email marketing tool’s analytics.
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The 10 hour development blocks will be used towards the implementation of our strategic recommendations made by one of our Shopify growth experts. Some examples include implementing new features or functionality on your store, setting up Apps, optimizing your store design to improve user experience and much more.
We will provide you with a clear outline of the budget and timeframe for each project implementation before commencing work and a detailed monthly report.