Coco & Lola

Coco & Lola launched in 2010 and has become the go-to destination for its curated collections of Australian fashion designers: Bec & Bridge, SIR, Shona Joy, LIDEE, Alemais, Acler, Camilla and Marc, By Nicola, One Fell Swoop, Significant Other, and Viktoria & Woods.

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Services

  • Store Migration
  • Store UX Design
  • Shopify Development
  • POS Integration

Tech Stack

  • Shopify Plus
  • Klaviyo
  • Gorgias
  • BoostCommerce
  • Retail Express POS

To help accelerate Coco & Lola’s strong growth, in 2019, Coco & Lola’s team reached out to The Hope Factory to migrate their ecommerce from Neto to Shopify Plus, as their Neto store was extremely dated and difficult to update.

As part of the re-platform process, we migrated customer, product and order data and re-directed the historical URLs to point to Shopify – minimising the risk of losing organic traffic.

Celebrating Australian fashion is at the heart of the brand, which has three boutiques in Sydney and Perth. We helped them integrate their three retail stores with the Retail Express POS system, which allowed them to seamlessly manage customers, products, pricing, inventory, orders, and marketing from one system. 

In 2023, as part of our ongoing partnership, we collaborated with Coco & Lola’s team to upgrade their store to online 2.0 and redesign their ecommerce customer experience. A key requirement of the project was to enhance their navigation and provide different pathways to inspire the Coco & Lola girls to discover emerging fashion trends and designers. 

Their upgraded Shopify Plus store translates the in-store brand experience online. It has a unique and memorable visual experience paired with stylish advice by dress codes and designers. Product pages were optimised with rich-style photography and clear, accurate, and comprehensive product information, helping customers make informed purchasing decisions and minimise returns. 
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Key results 

8% increase in return customer rate

13% reduction in discount rates

52% decrease in product return rates

'We worked with The Hope Factory to move our website from the NETO platform across to Shopify Plus. The process was very involved and with the integration of our POS adding an additional element we wanted to make sure we had an experienced team to lead the move. Gati and her team were always available for any technical questions throughout the journey and no changes, updates, reviews were too difficult to execute. The Hope Factory team went above and beyond to ensure we were happy with the end result. I would highly recommend The Hope Factory to any business.'

- Johanna Lark, Coco & Lola

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