Shopify Site Audit Experts
Your Shopify store is up and running. So, now what?
Your store is live. It looks great. You’ve made some sales. But, over time growth hits a ceiling. If this sounds familiar, you’re not alone. In our experience working on hundreds of online stores since 2009, we’ve found the period after launch is when the important work really begins.
As Shopify audit experts, we’ve helped many retailers gain breakthrough findings with our 6-step site audit process.
These guys are great! Raksha from The Hope Factory was an absolute star to work with and the site has gone live seamlessly and beautifully. 5 stars!
Renae James, Papinelle Sleepwear
Our 6-step Shopify Audit Process
Our end-to-end process starts with in-depth analysis and research followed by a comprehensive recommendations report with guided implementation. While design is crucial, we have layered data-driven analytics, usability and live user testing on top to deliver a real-time health snapshot of your site, identify weaknesses and provide specific recommendations to grow your sales.
We start with an online workshop with you and your team to review your objectives, marketing tactics and business plans. To complement this, we gather historical data from your Shopify analytics, record live user testing of shopper interactions and assess the front end design and interface.
By assessing your direct competitors as well as leading eCommerce players in your sector, we compare your website performance against industry best practices, benchmarks and shopping patterns. This allows us to draw meaningful insights and recommendations for your business.
By integrating sales data, website analytics and shopping behaviour across your customers’ journey from browsing products to completing checkout, we can identify conversion bottlenecks, assess your sales funnel first-hand and find opportunities to optimise your overall website performance.
While they are a gold mine of functionality, apps that are unused, inefficient, out-dated or poorly set up can significantly impact site performance and speed. By assessing how your apps and theme work together, we can maximise their features, identify issues and assess the benefits of upgrades or edits.
Following the audit, we provide a comprehensive written report and video conference to run through all our findings. Our detailed recommendations can cover design, navigation, user experience, cross-device functionality, site speed, themes and apps as well as strategic advice.
We ensure our recommendations are specific, detailed and actionable so you can quickly apply them and see the performance gains. Whether you implement them yourself, use a third party or engage our development team, we’ll talk you through how to implement the recommendations.
What’s included in the Shopify Audit?
From strategy, design and usability through to analytics, site speed and apps, our Shopify audit experts assess all the key levers that influence your site’s performance.
Recommendations on design optimisations across devices, based on eCommerce best practices.
In-depth review of user experience, navigation, performance bottlenecks and weak points.
Deep dive into site traffic flow, visitor sources, sales channels, buyer behaviour and more.
Review theme performance, code, bugs, version, functionality issues and potential benefits of an upgrade.
Run site speed optimisation tests and isolate key factors contributing to slow load times.
An in-depth review of your data from Google Analytics, Hotjar and Shopify’s analytics.
Assess apps to identify problems, remove unused apps and recommend better options.
A high-level analysis of your competitors’ stores to draw insight and inspiration for improvements.
Introductions to our network of trusted partners if work outside our area of expertise is needed.
A prioritised list of suggestions and detailed steps that will make the most impact to your business
A free one-hour Zoom session to take you through the audit report and discuss the next steps.
A detailed report with all our findings on growth opportunities and solutions to usability problems.
Looking for Shopify audit experts? Let’s chat.
Why Choose The Hope Factory to audit your Shopify store?
Proven experience
From designing, developing and growing Shopify stores for over 14 years, we have refined an end-to-end audit approach that delivers proven results. We invite you to read our case studies to see what our clients have to say and browse our 180+ verified 5-star Shopify reviews.
Shopify specialists
Unlike many agencies, we specialise solely in Shopify and are very proud (as one of only a handful of agencies) to have been selected as an official Shopify Plus partner. That means our recommendations are specific to getting the most out of your Shopify or Shopify Plus store.
Design + data
While aesthetics play a key role, our Shopify audits balance data and technology with design and usability to cover the whole user experience. You will gain a comprehensive snapshot of your website's current performance with clear recommendations for optimising performance.
Actionable recommendations
A report is only valuable when it is acted on. Based on our deep dive into your store’s analytics and usability testing, our audit will deliver specific tactics, ideas and strategies to improve clicks, boost engagement, optimise site speed and convert more browsers into buyers.
The Hope Factory. Your Shopify audit experts.
