Table of Contents
TL;DR: Your Quick Guide to Shopify Sidekick
Shopify Sidekick is an AI assistant in your Shopify admin that automates tasks and provides data insights using plain English commands.
Use it to streamline daily operations like running sales, creating content, and segmenting customers, freeing up your time for strategic work.
Leverage Sidekick to analyse sales trends and customer behaviour, helping you make smarter, data-driven decisions for the Australian market.
Enhance marketing by creating personalised email campaigns and identifying cross-sell opportunities to improve customer lifetime value.
Remember, Sidekick is a powerful co-pilot, but human oversight and strategic direction are essential for success.
What Is Shopify Sidekick and Why It Matters for Your Business
If you run an ecommerce business, you know the feeling. The to-do list is endless, and there are never enough hours in the day to manage inventory, analyse reports, and plan your next marketing campaign. This is where Shopify Sidekick comes in. It's a practical, AI-powered assistant built directly into your Shopify admin, designed to act as a smart co-pilot for your daily operations.
At The Hope Factory, we see AI as a powerful co-pilot for growth, not a replacement for strategy. Sidekick makes advanced technology accessible by allowing you to give commands in plain English. Instead of navigating complex menus, you can simply ask it to perform tasks. This is incredibly valuable for time-poor business owners who need to make data-backed decisions quickly in a competitive market. This guide offers a pragmatic look at how you can use Sidekick for tangible business outcomes.
Understanding Shopify Magic and Sidekick
Before diving deeper into Sidekick, it's worth understanding how it fits into Shopify's broader AI ecosystem. Shopify Magic is a suite of free AI-powered features integrated across Shopify's products and workflows to make it easier for you to start, run, and grow your business. Shopify Magic combines the power of Shopify with the latest advancements in AI technology to provide personalised, contextually relevant support for tasks across store building, marketing, customer support, and back office management.
Sidekick is one of the flagship features within Shopify Magic. While Shopify Magic includes various AI tools like text generation for product descriptions, media generation for images, and theme generation, Sidekick acts as your central AI commerce assistant. It's trained to know all of Shopify's features and can instantly access your store's context, data, and knowledge to generate highly personalised and relevant support for a wide range of tasks. Think of Shopify Magic as the entire AI toolkit, and Sidekick as your conversational interface to harness that power using everyday language.
Streamline Your Daily Operations with AI Automation
The most immediate benefit of Sidekick is its ability to handle routine tasks that consume hours of your week. This isn't about abstract future technology; it's about practical ecommerce automation with AI that you can use today. Instead of manually clicking through multiple screens, you can issue a single command. Think about the time saved when you can simply ask Sidekick to perform specific tasks.
For example, you could say, "Write a product description for a new line of merino wool jumpers, focusing on their warmth for winter." Or for store management, "Create a new collection called 'Summer Essentials' and add all products tagged with 'swimwear' and 'sunscreen'." When it comes to reporting, a simple prompt like, "Show me my top 10 selling products in Queensland last month," delivers instant results. As Shopify's own documentation highlights, these features are designed to boost productivity. Automating these manual jobs frees you up to focus on what truly matters: building your brand and connecting with customers.
Shopify Sidekick turns simple text commands into powerful actions, automating complex tasks within your store.
Manual Tasks vs. Shopify Sidekick Automation
Common Task | Manual Process (The Old Way) | Shopify Sidekick Prompt (The Smart Way) |
|---|---|---|
Running a Flash Sale | Manually find products, export to CSV, adjust prices, re-import, then revert after the sale. | 'Put all products in the 'Winter Coats' collection on sale for 20% off for the next 48 hours.' |
Creating a Blog Post | Brainstorm topics, research keywords, write a draft, find images, format, and publish. | 'Suggest five blog post ideas about sustainable fashion for an Australian audience. Draft the first one.' |
Segmenting Customers | Navigate to Customers, apply multiple filters for location, purchase history, and date, then save the segment. | 'Create a customer segment of shoppers in WA who have spent over $200 in the last 6 months.' |
Analysing Performance | Go to Analytics, run multiple reports for different date ranges and products, then compare them manually. | 'Compare my sales performance for the last two quarters and identify the top-performing product category.' |
Unlock Deeper Insights from Your Store Data
While automating tasks saves time, Sidekick’s real power lies in its ability to help you understand the 'why' behind your sales data. It acts as an on-demand data analyst, translating raw numbers into strategic insights. This moves beyond simple reporting and helps you optimise your Shopify store with AI by asking deeper, more meaningful questions. Instead of just looking at what sold, you can investigate who is buying and why.
For instance, you could ask, "What are the common attributes of customers with a high lifetime value?" or "Identify sales trends for my swimwear line leading into summer over the past two years." As reported by Digital Commerce 360, Sidekick's enhanced reasoning capabilities allow it to synthesise information from different parts of your store. You can pose complex scenarios like, "Based on recent sales spikes in Sydney and current inventory levels, which products should I feature in my next targeted ad campaign?" This level of analysis helps you adapt quickly to local market shifts with actionable intelligence, turning data into decisions that drive growth, much like we helped W. Titley & Co. use data to double their returning customer rate.
Enhance Marketing and Customer Personalisation
Generic marketing blasts no longer cut it with savvy Australian shoppers. They expect relevance and personalisation. Sidekick serves as one of the most practical Shopify AI marketing tools by helping you create highly targeted campaigns with ease. It allows you to move beyond broad segments and speak directly to individual customer behaviours and histories.
Imagine this two-step process: first, you ask, "Create a customer segment of shoppers who bought from our 'Back to School' collection last January but haven't purchased since." Then, you follow up with, "Now, draft an email for this segment with a 15% off coupon for this year's collection." In minutes, you’ve created a targeted re-engagement campaign that would have previously taken significant manual effort. You can also use it to improve customer lifetime value by identifying cross-sell opportunities. A simple query like, "What products are most frequently purchased along with our best-selling coffee machine?" gives you instant ideas for product bundles and recommendations. As Shopify notes, generative AI is reshaping retail by enabling this level of personalisation at scale, a core component of the ecommerce services we provide.
A Practical Checklist for Getting Started with Sidekick
The best way to understand Sidekick is to start using it. Here is a simple checklist of prompts to try on your first day. These are designed to deliver immediate value and build your confidence in how to use Shopify Sidekick effectively. Integrating these small queries into your daily workflow is the first step toward mastering the tool.
Your First-Day Prompts:
'Summarise my store's performance yesterday.' This gives you a quick, high-level overview to start your day.
'Find all products with inventory lower than 10 units.' An instant to-do list for your inventory management.
'Draft a social media post for Instagram announcing our new linen range.' A great starting point for your marketing content.
'What was my average order value last week?' A simple way to track a key performance metric over time.
Best Practices for Writing Effective Prompts:
Be specific: Instead of 'show me sales,' ask 'show me sales for the "T-Shirts" collection in the last 30 days.'
Provide context: Add phrases like 'for the Australian market' or 'with a friendly and casual tone' to guide the output.
Iterate and refine: If the first response isn't perfect, ask a follow-up question to narrow it down. Treat it like a conversation.
Considering the Limitations and Best Practices
While Sidekick is a powerful tool, it's important to have a pragmatic view of its capabilities. It is an assistant, not a substitute for your business acumen and strategic oversight. Every piece of AI-generated content, from product descriptions to email campaigns, must be reviewed by a human before it goes live to ensure it aligns with your brand voice and accuracy standards.
From a data privacy perspective, Sidekick operates within Shopify's secure environment. Shopify doesn't use any merchant's store-level data to power Shopify Magic for other merchants. In some cases, Shopify Magic uses your own store-level data to provide the best results to you; however, that data isn't shared with other merchants. The effectiveness of Sidekick's insights depends entirely on the clarity of your prompts and the accuracy of your store's underlying data. The most effective approach is a hybrid model: let AI handle the heavy lifting and data processing, freeing you up to apply your unique industry knowledge and strategic vision.
Integrating AI into Your Growth Strategy
Shopify Sidekick is an accessible and powerful tool that helps Australian merchants improve efficiency, gain valuable insights, and deliver personalised marketing. Its true value is realised when it’s combined with clear business goals and your unique brand expertise. It’s about augmenting your team with a capable assistant, giving you back the time to focus on strategic growth.
If you're ready to explore how a tailored AI and automation strategy can fit into your broader growth plans, book a chat with our team of Shopify Plus experts today.
Sources
FAQs
What is Shopify Sidekick?
Shopify Sidekick is an AI-powered commerce assistant built directly into your Shopify admin. It's trained to know all of Shopify's features and can instantly access your store's context, data, and knowledge to help you with tasks like creating content, analysing sales data, segmenting customers, and automating routine operations. You interact with Sidekick using plain English commands, making it accessible even if you're not technically minded.
How well does Sidekick understand the Australian context?
It's surprisingly good at adapting to local context, especially if you include location-specific terms in your prompts (e.g., 'Melbourne winter,' 'Sydney customers'). However, for nuanced tone and cultural references, a quick human review and tweak is always best practice.
How do I use Shopify Sidekick?
Using Shopify Sidekick is straightforward. Simply open the Sidekick interface in your Shopify admin and type or speak your request in plain English. For example, you might ask it to "Show me my top-selling products this month" or "Create a discount code for 20% off summer items." The key is to be specific and provide context. If the first response isn't quite right, you can refine your request with follow-up questions, treating it like a conversation with a knowledgeable assistant.
Is Shopify Sidekick the same as Shopify Magic?
No, but they're closely related. Shopify Magic is the umbrella term for Shopify's suite of free AI-powered features integrated across the platform, including text generation, media generation, theme generation, and more. Shopify Sidekick is one specific feature within Shopify Magic. Think of Shopify Magic as the entire AI toolkit, and Sidekick as your conversational AI assistant that helps you access and use many of those tools through natural language commands.
What is Shopify AI Sidekick capable of?
Shopify AI Sidekick can handle a wide range of tasks across your store operations. It can automate routine tasks like creating product descriptions, running sales promotions, and building customer segments. It can analyse your store data to provide insights on sales trends, customer behaviour, and inventory performance. It can also help with marketing by drafting email campaigns and social media posts. Essentially, it acts as an on-demand data analyst, content creator, and operations assistant all in one.
Is Shopify Sidekick available on all plans?
Shopify Magic tools and experiences, including Sidekick, are generally available for free regardless of your subscription plan. However, the access and availability of specific features might vary. All generally available features are available to all plans and work on both desktop and mobile devices, although some features aren't optimised for mobile. It's worth checking Shopify's current documentation for the most up-to-date information on feature availability for your specific plan.
How does Shopify Sidekick protect my data?
Shopify Sidekick is built on Shopify's robust security architecture and privacy policy trusted by millions of companies worldwide. Importantly, Shopify doesn't use any merchant's store-level data to power Shopify Magic for other merchants. When Sidekick uses your store-level data to provide personalised results to you, that data isn't shared with other merchants. Your business data remains private and secure within Shopify's platform.
Can Shopify Sidekick replace my developer or agency?
No. Sidekick automates tasks and provides insights within the existing Shopify admin. It cannot write custom code, design a high-converting user experience, manage a complex platform migration, or build sophisticated integrations with ERPs or CRMs. Those tasks still require the expertise of a strategic partner. As Shopify explains, its suite of AI tools is built to augment human capability, not replace it. Sidekick is most powerful when combined with your business expertise and strategic oversight.
How do I access Shopify Sidekick?
Shopify Sidekick is accessible directly from your Shopify admin interface. Look for the Sidekick icon or interface element within your dashboard. The exact location may vary as Shopify continues to refine the user experience, but it's designed to be easily accessible from your main admin area. If you're having trouble finding it, check Shopify's help documentation or contact Shopify support to ensure the feature is available for your specific plan and location.
