Over the past few years I have been fortunate to be a part of the Business Victoria Content Development Advisory Group. As part of that role, I have produced a number of articles and templates relating to marketing, strategy, website design and business development. I have also had great fun hosting #chatbv sessions on Twitter.
Working with Business Victoria
Articles and templates
Marketing Strategy Many business owners make the mistake of writing a marketing plan prior to formulating their marketing strategy. That’s like taking off in a plane without a clear destination in mind. Marketing strategies and tactics The specific elements that make up your marketing strategy are typically referred to as the marketing mix. Each element can be varied to broaden the appeal of products and services, and will therefore have a direct impact on sales. Defining your marketing mix is the final element in your marketing strategy. Write a marketing plan One of the most important, yet often overlooked areas for the small business owner is the development of a marketing plan. An effective marketing plan will act as a reference document to help you to execute your marketing strategy. It will also help you to develop a methodical approach to creating services and products that satisfy your customers’ needs. Eight steps to website success If you are setting up a website or online store the following checklist will help you make the right decisions, saving you valuable time and money. Choosing hardware and software Business hardware such as computers and data storage devices or software packages are meant to make running your business easier. Unfortunately, this isn’t always the case.
