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Neto vs Shopify

Choosing the right ecommerce platform can make or break your business. You need software and support that fit your business needs, and serve your goals. Ultimately, you should have a platform that offers the flexibility and scalability needed to succeed with an online store.

The undisputed king of ecommerce platforms in recent years is Shopify. But there’s a new kid on the block - from Australia.
Neto is a hosted ecommerce platform going head-to-head with Shopify, offering Aussie business owners a new option, tailored to the needs of companies in Australia.

But is it the best choice for your business in 2020?

Let’s find out.

What is Shopify?

  • Shopify is the world’s most popular ecommerce platform, having grown to power over one million stores since its launch in 2004.
  • This platform is an excellent choice for beginners, as you don’t need any experience in coding or website design. As such, you can get started quickly, forget about tricky development processes, and simply focus on building your ecommerce business.
  • With Shopify, you can launch an online store in about an hour by using its intuitive drag-and-drop website builder tool, and by availing of the many preset ecommerce themes and design templates. For advanced features, you can download third-party plugins to improve sales performance and content marketing functionalities.

What is Neto? 

  • Neto is a B2B and multi-channel ecommerce platform that offers users an all-in-one solution for ecommerce, POS (point-of-sale), order management, inventory management, and shipping labelling. This platform is the only one of its kind in Australia.
  • Integration is the core mission of Neto, as it seeks to minimize bloated tech stacks, giving retail business owners an easy way to centralize their operations. As a cloud-based platform, inventory, stock records, and contact lists are automatically updated with real-time changes.

Key Considerations when choosing an Ecommerce Platform 

When choosing your e-commerce provider, it is important to consider the following:
  • Scale
  • Free trial
  • Plans & Pricing
  • Transaction Fees
  • Shop themes
  • Customisation options
  • Mobile responsiveness
  • Payment gateways
  • Shipping
  • Support
  • Online store functionality
  • Order editing
  • Apps
  • Bricks and Mortar integration


Choosing between Neto vs Shopify


Function Shopify Neto Winner
Scale 1M+ businesses  3,000 businesses
Shopify wins
Free trial 14-day 14-day Tie.
Plans & Monthly Pricing (USD)

Basic - $29 (AU$40)

Shopify - $79 (AU$109)

Advanced - $299 (AU$410)

Basic - $79 USD (AUD$109)

Plus - $199 (AU$289)

Premium - $249 (AU$389)

On par, but Neto has additional charges for Amazon. Shopify wins.
Transaction Fees Varies, but standard plan is 2.6% + $0.30 per transaction. 0% transaction fees. Neto wins.
Shop themes 100+ themes About 40 free and premium themes
Shopify wins
Customization Options Can access source code for themes and edit with HTML and CSS Requires advanced knowledge or hired developer
Shopify wins
Mobile responsiveness Excellent, with great mobile-first user experience. Excellent. Tie.
Payment gateways 100+ providers About 10 major providers
Shopify wins
Shipping Merchants in 175 countries, with dedicated shipping packages for all major markets, including U.S, Canada, UK, and Australia. High-level partnerships in Australia. Only one international option, plus some partners in Asia.
Shopify wins
Support 24/7 live chat. Excellent, responsive customer services. Phone and email. Can be slow. Shopify wins
Online store functionality Very user-friendly interface, streamlined for simplicity. Messy navigation and complex system. Shopify wins
Order editing Only possible through an app integration. Can amend orders before shipping. Neto wins.
Apps Vast app store marketplace with thousands of third-party apps. About 90 add-on modules
Shopify wins
Bricks and Mortar integration Great retail plan and POS software. Excellent features for wholesale pricing and shipping tiers. Tie.



  • Currently, there are around 3,000 businesses who use Neto, while Shopify has over 1,000,000 merchants worldwide (as atJune 2020).
  • In terms of scale and market share, Shopify wins hands down.
  • This can be very reassuring for businesses who don’t want to have to do a major migration in the coming years, as there’s a lot to be said for experience, credibility and stability in the tech space.


Free Trial

  • BothShopify andNeto offer a free 14-day trial and both have similar sign-up processes, so it’s easy to give them a go.



  • Shopify has three plans, starting at $29 (AU$40). The standard tier costs AU$109 ($79 USD) per month. In addition to this monthly fee, Shopify charges 2.6% + $0.30 for every transaction.
  • Neto has three plans, starting from $109 AUD ($79 USD) per month for the small business plan. Unlike Shopify, Neto does not charge transaction fees. Although, you should keep in mind that third-party payment gateways like PayPal or Stripe will charge their own fees.
  • Like Shopify, Neto now also offers unlimited products on their plans. So, when you compare the standard plans of Shopify vs. Neto, the two platforms are almost even.

However, one caveat is that Neto charges an extra $49 USD per month to integrate Amazon, which is one of the key players on its small to large business plans. This additional cost is on top of the Amazon fee you will have to pay for having a professional seller account. Shopify doesn’t add this charge.


Shop Themes and Design

  • Shopify is famous for its fantastic themes and designs.
  • There are hundreds to choose from and they’re easy to customise so you can express your own brand and style with ease.

Shopify themes options ecommerce

Shopify themes options ecommerce 2 

Neto recently changed the pricing for its themes, but they are still slightly more expensive on average than Shopify, with fewer free options.

neto themes options ecommerce
neto themes options ecommerce 2


Pricing for Neto and Shopify paid themes are comparable, and the average price for a one-off payment to buy the theme from Neto is $299 AUD, while Shopify themes are a maximum of $255 AUD. Neto has around 40 free themes available. The reason Shopify wins out here is they have some cheaper paid them options, whereas mots of Neto’s sit at the same price, with no cheaper options.

    But it’s really got to be said that the Neto themes, while serviceable, aren’t anywhere near as attractive as the Shopify ones.
    In fact, they’re already quite outdated.
    We’re handing Shopify the design win by an absolute mile.


    Theme Customisation

    • Shopify is great for developers who want to get in there and implement their own CSS and HTML code, and the Liquid programming language is a breeze for developers to work with.
    • Shopify theme designs are so solid that this isn’t necessary unless you’ve got some specific concepts in mind.
    • Neto is a lot trickier and the bottom line is you’ll need to hire a developer to customise your site.

    This counts when the theme designs aren’t great to start with and you could end up with a very sizeable ‘start-up’ build bill with Neto.


    Mobile Responsiveness

    • Both providers have a focus on mobile responsive designs, which is critical in today’s online trading environment.
    • While both offer a good mobile experience, our personal opinion is that Shopify themes are aesthetically better, and this can enhance the user experience. Saying that, this is a subjective point, so we’ve called this aspect a tie. 



    Payment Gateway Options

    payments _shopify vs neto

    • Shopify offers works with over 100 payment providers, including major credit card companies like American Express and Visa, as well as payment processing systems like Stripe.
    • Neto appears to offer around ten of the major gateways and while we’re sure gateways will continue to be added to their mix, for now, Shopify wins this one.



    shipping options

    • Neto, as expected, has Australian shipping covered.
    • Neto partnered with AusPost early on and plugs in seamlessly with eParcel as well as other popular Aussie shipping companies.
    • Neto’s shipping features are excellent and allow you to streamline order fulfilment and dispatch process by automating your shipping, quoting, labelling, and manifesting with their multi-carrier shipping system. There are around 30 shipping courier partners listed on Neto’s website, with only one international option and a couple delivering to Asia and the US.
    • Neto is doing a fantastic job on the shipping front, but it’s also got to be said that Shopify has a comprehensive international pack that also supports Australian shipping.

    You may need to invest in a few apps to get the same level of complexity or functionality as Neto, but if your shipping requirements are basic, you simply don’t need the whole Neto ‘box and dice’ and Shopify out of the box will nail the brief.



    • Shopify has great customer service, with a 24/7 support team and a live chat function, which, in our experience, is excellent.
    • Neto has a local support team who operate on a 1300 number from Brisbane, but despite being local, we’ve found Neto support to be slow. The only other option of support is by email or help articles.


    Online Store Functionality 

    The front end, which is what the customer experiences as they shop, is comparable between Shopify and Neto.

    Both platforms perform well and showcase product features and photos effectively. 

    The back end, however, is a different story. Shopify is incredibly easy to use, no matter what your skill set. From uploading new products to processing orders, it’s fantastic.

    We can’t say the same for Neto, which has a messy back end and is really hard to navigate and use, especially for new users.

    Shopify, by design, is set up to be a user-friendly platform that does a lot of the heavy lifting involved in running an ecommerce business. You can use free or paid plug-ins to automate many manual processes and workflows, such as collecting emails, compiling analytics reports, processing orders, and running social media ads. While Neto has automation capabilities and Zapier integrations, the range pales in comparison to Shopify.

    This is another stand-out win for Shopify.


    Order Editing

    • Here is one area where Neto stands out, especially for potentially complex (and large) wholesale orders.
    • Up until the point of shipping, customers who order via a Neto site can log in and amend their order.
    • Shopify doesn’t offer this as a native option, but it can be done via app integration.
    • We’ve got to give this one to Neto.



    Apps are handy pre-built chunks of code that give you extra features and functionality without needing to build them from scratch.

    • Shopify is, again, a winner in this head-to-head, as it has a massive app marketplace with thousands of plugin apps created by third-party developers. These apps allow you toreally customise your site and increase its functionality with a few clicks. For example, you can add apps to trigger abandoned cart emails, use a chatbot, or to increase sales through A/B testing.
    • Neto calls their native apps ‘add-ons’ and external apps are called ‘modules’. They have around 90 available currently. We’ve stepped through the Neto module installation process and it is complex to get them successfully installed and working. 

    The big advantage that Shopify has in this area is that whenever a need for app surfaces - someone develops it. This is because the apps aren’t just native to Shopify, so users don’t need to wait around for an in-house developer to update the platform—chances are, a developer is already on the case. As such, Shopify practically has an app for everything you could wish for when running an ecommerce business.

    If you want to keep things simple and have lots of choices, the Shopify app store has this marketplace nailed.


    Bricks & Mortar Integration

    Shopify has a great Retail Plan and offers POS hardware to get you trading in stores, markets and events.

    Neto has a solid offer here as well, so both platforms will have you covered with the minimum of fuss.

    Looking at the big picture, Neto is a solid platform for wholesalers who need a more complex set of wholesale pricing, shipping tiers and the ability to edit orders after they’re placed.

    Shopify can do the same with more App integration and development work, but Neto does it ‘out of the box’.

    For theme design, site speed, scale, ease of use (especially for people who need to hit the ground running), ease of customisation, service and support and overall functionality, we’ve got to give it to Shopify overall, and by quite a large margin.

    There’s a comfort in working with a very well-established, world-leading platform when it comes to your business because no matter how much we might like the idea of supporting an Aussie up-and-comer, Shopify is the safest and better bet.

    When you’re ready to either migrate your Neto site to Shopify or start from scratch on Shopify, we’d love to help.