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Neto vs Shopify

Choosing between Neto vs Shopify

For those of you who aren’t familiar with Neto, the hosted eCommerce platform is an Australian-based business. Partially owned by Telstra, they are trying to take on Shopify as an alternate platform.

At face value, there is a lot of appeal to choosing an Australian-based platform.

Let’s back the new Aussie on the block!

Being in business shouldn’t be about emotion. It’s about choosing the right providers for your business and making decisions to support your own growth, not someone else’s.

Things to Consider

When choosing your e-commerce provider, it is important to consider the following:

  • the overall cost
  • availability
  • ease of use
  • account set up time
  • transaction fee options
  • payment receipt times
  • fraud protection and security
  • technical support.

In this article, we take a close look at Neto, compare it to Shopify, and lay out the pros and cons of both platforms. Some of the differences may surprise you! Take a look at our comparison table here and read the sections below for more information on each area.

Comparison – Neto vs Shopify





Free trial

A tie between the two


On par, but Neto charges extra for Amazon

Shop themes and customisation


Mobile responsiveness

A tie

Payment gateways






Online store functionality


Order editing




Bricks and Mortar integration


It is clear from the above table that Shopify is superior to Neto in many aspects, but that Neto is listening to their customers and making changes to improve their functions and services and forge ahead in the market.

What the Reviews are Saying

We break down the main issues with Neto that online reviewers have identified:

  • Big pricing changes have been quite sudden, with little communication to customers
  • Price increases are not very transparent – with no guarantee of extra value to existing customers who are now paying more for their site
  • Knowledgeability of customer care team is variable, with slow response time to some help options, such as email
  • Lack of experienced developers with working experience of Neto
  • Change to revenue based pricing has upset some customers

While we are official Shopify Experts there are some things that Neto does better than Shopify, so let’s unpack these.


Currently, there are around 3,000 businesses who use Neto, while Shopify has over 800,000 merchants worldwide (as at February 2019).

In terms of scale and market share, Shopify wins hands down.

This can be very reassuring for business who don’t want to have to do a major migration in the coming years, as there’s a lot to be said for experience, credibility and stability in the tech space.

Free Trial

Both Shopify and Neto offer a free 14-day trial and both have similar sign-up processes, so it’s easy to give them a go.


Neto is around $112 AUD a month ($79 USD) for the small business plan and Shopify is $81.50 USD (total price), so dollar for dollar they cost much the same to run your site. Something to note though is that Neto charges an extra $49 USD per month to integrate Amazon, one of the key players on its small to large business plans. (This is on top off the Amazon fee you will have to pay for having a professional seller account). Shopify however, doesn’t add this charge.

Neto no longer has a product limit on any of their plans, so has caught up to Shopify in this respect, but the Amazon charge will affect those who use this channel.

Shop Themes and Design

Shopify is famous for its fantastic themes and designs.

There are hundreds to choose from and they’re easy to customise so you can express your own brand and style with ease.

Neto recently changed the pricing for its themes, but they are still slightly more expensive on average than Shopify, with fewer free options.

Pricing for Neto and Shopify paid themes are comparable, and the average price for a one-off payment to buy the theme from Neto is $299 AUD, while Shopify themes are a maximum of $255 AUD. Neto has around 40 free themes available. The reason Shopify wins out here is they have some cheaper paid them options, whereas mots of Neto’s sit at the same price, with no cheaper options.

But it’s really got to be said that the Neto themes, while serviceable, aren’t anywhere near as attractive as the Shopify ones.

In fact, they’re already quite outdated.

We’re handing Shopify the design win by an absolute mile.

Theme Customisation

Shopify is great for developers who want to get in there and implement their own CSS and HTML code, and the Liquid programming language is a breeze for developers to work with.

Shopify theme designs are so solid that this isn’t necessary unless you’ve got some specific concepts in mind.

Neto is a lot trickier and the bottom line is you’ll need to hire a developer to customise your site.

This counts when the theme designs aren’t great to start with and you could end up with a very sizeable ‘start-up’ build bill with Neto.

Mobile Responsiveness

Both providers have a focus on mobile responsive designs, which is critical in today’s online trading environment.

We do think Shopify’s are aesthetically better and deliver a better user experience.

Payment Gateway Options

Shopify offers works with over 100 payment providers, including the big ones like Stripe.

Neto appears to offer around ten of the major gateways and while we’re sure gateways will continue to be added to their mix, for now, Shopify wins this one.


Neto, as expected, has Australian shipping covered.

Neto partnered with AusPost early on and plugs in seamlessly with eParcel as well as other popular Aussie shipping companies.

Neto’s shipping features are excellent and allow you to streamline order fulfilment and dispatch process by automating your shipping, quoting, labelling, and manifesting with their multi-carrier shipping system. There are around 30 shipping courier partners listed on Neto’s website, with only one international option and a couple delivering to Asia and the US.

Neto is doing a fantastic job on the shipping front, but it’s also got to be said that Shopify has a comprehensive international pack that also supports Australian shipping.

You may need to invest in a few apps to get the same level of complexity or functionality as Neto, but if your shipping requirements are basic, you simply don’t need the whole Neto ‘box and dice’ and Shopify out of the box will nail the brief.


Shopify offers solid 24/7 support, along with a live chat facility which, in our experience, is excellent.

Neto has a local support team who operate on a 1300 number from Brisbane, but despite being local, we’ve found Neto support to be slow. The only other option of support is by email or help articles.

Online Store Functionality 

The front end, which is what the customer experiences as they shop, is comparable between Shopify and Neto.

They both perform well and showcase product features and photos effectively.

The back end, however, is a different story. Shopify is incredibly easy to use, no matter what your skill set.

From uploading new products to processing orders, it’s fantastic.

We can’t say the same for Neto, which has a messy back end and is really hard to navigate and use, especially for new users.

This is another stand-out win for Shopify.

Order Editing

Here is one area where Neto stands out, especially for potentially complex (and large) wholesale orders.

Up until the point of shipping, customers who order via a Neto site can log in and amend their order.

Shopify doesn’t offer this as a native option, but it can be done via app integration.

We’ve got to give this one to Neto.


Apps are handy pre-built chunks of code that give you extra features and functionality without needing to build them from scratch.

Shopify is, again, a winner with a massive app marketplace and thousands of options to really customise your site and functionality with a few clicks.

Neto calls their native apps ‘add-ons’ and external apps are called ‘modules’. They have around 90 available currently.

We’ve stepped through the Neto module installation process and it is complex to get them successfully installed and working.

If you want to keep things simple and have lots of choices, Shopify has this marketplace nailed.


Bricks & Mortar Integration

Shopify has a great Retail Plan and offers POS hardware to get you trading in stores, markets and events.

Neto has a solid offer here as well, so both platforms will have you covered with the minimum of fuss.

Looking at the big picture, Neto is a solid platform for wholesalers who need a more complex set of wholesale pricing, shipping tiers and the ability to edit orders after they’re placed.

Shopify can do the same with more App integration and development work, but Neto does it ‘out of the box’.

For theme design, site speed, scale, ease of use (especially for people who need to hit the ground running), ease of customisation, service and support and overall functionality, we’ve got to give it to Shopify overall, and by quite a large margin.

There’s a comfort in working with a very well-established, world-leading platform when it comes to your business because no matter how much we might like the idea of supporting an Aussie up-and-comer, Shopify is the safest and better bet.

When you’re ready to either migrate your Neto site to Shopify or start from scratch on Shopify, we’d love to help.