Birkenstock Hahndorf

Located in the beautiful tourist town of Hahndorf in South Australia, Birkenstock Hahndorf specialises in supportive footwear and is home to the widest range of European brands that make everyday life more comfortable.


Strategy & CRO Insights
Shopify Development


Advanced Shopify 
Boost Commerce
Win with Shopify

The Challenge

In 2003, Phil launched Birkenstock Hahndorf's brick-and-mortar store as a side business while working as an administration officer. His goal was to run a family business using his entrepreneurial skills. Concerned about reliance on local tourists, he built a Shopify website for a broader reach. After a year of fairly uninspiring results online, he realised it was time to seek some ecommerce professional advice to take the store to the next level. 

The Solution

We re-design Birkenstock Hahndorf's online store with an emphasis on seamless user experience and mobile responsiveness while maintaining a consistent brand message. Working closely with the SEO experts at Fresh Digital, we ensured that design changes and page structures were optimised for search to get the best results after launch. 

As part of our Growth Program, we optimised CTAs, implemented predictive search, back-in-stock notifications, and optimised product pages to include size guides, available payment gateways, and a countdown timer to show the cutoff time for same-day dispatch.

The Results

Just one month after lunch, the online store performance drastically increased, and Phil was thrilled with the results.

Total revenue was up by 140%, with a 78% hike in conversions after launch.

One year into the Growth Program, traffic to the site increased by 164%, online orders by 65% and total revenue by 58% compared to the previous year.

'I engaged The Hope Factory to upgrade our web store and increase our web presence. The work done was of an excellent standard and I couldn't be happier with the results. I would highly recommend using The Hope Factory for any online work required.'

- Phil - Birkenstock Hahndorf

Win with Shopify